Trulawn franchise

Trulawn franchise offers huge earning potential in an in-demand sector.

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Trulawn franchise opportunity

Trulawn was started in the south of England 11 years ago. Two friends joined up to launch a business installing putting greens but ended up finding a huge demand for domestic artificial grass lawns and so branched out into that market. Within 3 years they had a 7 figure turnover and haven’t look back since.

Trulawn franchise opportunity

In 2020 Trulawn launched their first franchises and is now looking to take over nationally as the biggest name in artificial grass. Sales have been up 212% this year over last.

Demand for artificial grass grows worldwide year on year. As such, installation services are an excellent model to be franchised and operated via exclusive territories throughout Britain.

We are looking for business minded people, perhaps with experience in sales or business management, or who have operated their own business, who are looking to put the effort into building a substantial enterprise.

Our aim is to set-up a select number of strategically located franchises throughout the UK who each can develop into covering a large area - following the exact strategy as Trulawn itself.

We need gifted, hard working individuals with a can-do attitude to take up this rewarding challenge.

As the franchisee your job will be to build your team up and oversee the activities of the business. Following our suggested business plan you will grow from operating one territory and one team to operating 3 territories and 5 teams over a 5 year period.

Within 3 years you could have a potential salary of £164,222* After 5 years you could sell your franchise for over £1,000,000* 

*Figures calculated based on the performance of a head office installation team in the GU postcode area. An area the same size as a franchise territory.

Trulawn training and support

You will be fully trained in all aspects of owning, operating and marketing a Trulawn Franchise. The training will be comprehensive and on-going as the success of Trulawn is directly linked to the success of our franchisees.

The initial training will take place in the training facility at the Trulawn Academy and in the field with senior Trulawn staff. The cost of training is included in the Franchise package fee.

The Trulawn initial training will cover:

  • Marketing & Managing the Business
  • Sales processes to domestic and commercial customers
  • Installation & aftercare methods

As part of the on-going support services you will offered expert sales and marketing advice as well as technical help. An experienced business support manager will regularly visit you to help you develop your franchise business to its full potential.


Trulawn opportunity at a glance

Covid-19 has forced us to rethink our local marketing strategies. Whereas before social distancing and lockdowns we would carry out lots of interpersonal activities such as product displays, exhibitions, local shows, fairs – we now do nearly all the marketing online. 

This allow us to remove part of the franchise package relating to the product displays. The result is that we can now offer our franchise package for only £16,995 plus VAT!*

  • No experience necessary – full training provided
  • Ongoing support with a dedicated business development manager
  • All the machinery you need to get started is included in the start up cost
  • Sales leads provided directly from head office
  • Your own online customer management system – send quotes and invoices automatically, record all communication with ease
  • Management service fee 6% of turnover and drops to 3% in year 2
  • National marketing contribution is 4% of turnover
  • Fast ROI and excellent earnings potential
  • Relatively low start up costs
  • Recurring revenue from customers via lawn maintenance service
  • The only artificial grass company with fully recyclable product options.

Areas with huge demand

We have a surge in demand for our products in the following areas:

Leicester, Bristol, Exeter, Cardiff, Plymouth, Coventry, Newcastle, Canterbury, Wolverhampton, Nottingham, Cambridge, Lincoln, Hull, Peterborough, Glasgow, Edinburgh.

If you are in or near any of these areas please get in touch asap.

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