ChipsAway celebrates renewal of 25-year franchisee

A SMART car body work repair franchisee is celebrating after renewing his franchise following 25 years in the business.

Steve Giles was one of ChipsAway’s first franchise partners in the UK


Steve Giles was one of ChipsAway’s first franchise partners in the UK, setting up just one year after the brand was established in 1994. Following a quarter of a century in his mobile business, which covers the Farnham, Camberley and Fleet areas, Steve, 58, has committed to another five years with ChipsAway.

Despite having to close his doors during the lockdown of Covid-19 – which he deems the most unpredictable challenge of his franchise career so far – Steve remains confident about future trading conditions and cites increased support and business training from parent company Franchise Brands plc as being integral to his future growth.

After being made redundant from a previous job as a welder and fabricator, I attended an employment fair and came across ChipsAway. It was relatively new then, but the main attraction was being able to work with my hands, work outdoors and be my own boss. Back then you were very much a sole trader; there was a minimal amount of advice from head office on how to build your business and you had to go it alone.

“Since Franchise Brands took over in 2008, myself and other team members have received huge amounts of training and support in terms of finance and marketing and that has made me even more confident about renewing.”

And though his five-year renewal will take him close to retirement age, Steve has such passion for the business that he struggles to envisage a time he won’t be involved in it.

He said: “Having to step away from the business for eight weeks because of the coronavirus pandemic made me even more keen to continue working. I’ve built a strong team and over the years have expanded my footprint to cover a sizeable area of the region so even when I reach retirement age I won’t step back fully.

“The vision now is to spend the next five years developing the skills of my team, Ryan and Graham, so that when the time comes, I can do less of the physical, day to day delivery of bodywork repairs. But I’ll always keep one foot in the door.

Running a franchise is about hard work and living and breathing what you do and sell. You need to be passionate about it, be fully committed and when it’s an outdoor job, like ChipsAway, be prepared for all weathers. I’ve got a kettle and a good set of gloves in my van which always come in handy!”

ChipsAway’s Managing Director Tim Harris said: “We’re incredibly happy that Steve has decided to stay with us for another five years. His experience, knowledge and skills in car bodywork and repairs are invaluable to his customers, and his commitment makes him a role model for those who are considering a career in franchising.

“Steve still loves what he does every day, and that’s what it takes to make a franchise business a success. We know that he will continue delivering an outstanding level of service for the next five years and beyond.”


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