A few months ago, Daniel Priestley stood on stage as a keynote speaker at the BFA Conference, speaking to hundreds of franchisors and business owners.One message landed with real impact.Daniel said that in today’s world, personal brand matters. Not in a “look at me” way. In a practical way. People want to know who they’re buying from, who they’re partnering with, and what you stand for.And then he challenged the room to do something that hit us right between the eyes:“Build hours and hours of ac...
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