Franchise Marketing is Evolving: TLMT is now SOOM
TLMT is now SOOM. The rebrand strengthens our mission to help every franchise brand succeed in recruitment. Whether you’re starting out, scaling steadily, or already established, our approach adapts proven big-brand strategies to fit your goals. Automation improves efficiency and speeds up insights, while our team ensures every decision is grounded in experience and data. With SOOM, you get consistent, measurable results without unnecessary cost.
Marketing moves fast. Here's why we've evolved
Marketing never stands still. Search habits shift. Social platforms rise and fall. Google updates its rules. What worked last year can feel out of date today. To stay ahead, you need strategies that move with the changes.
That's why after 10 years as TLMT, we've rebranded to SOOM. The new name reflects how we've grown, the brands we work with, and how we help you scale your franchise network. Although we've rebranded, our goal remains clear. We equip you with strategies that bring in the right prospects and support real growth.
A new name for the future of franchise marketing
We began as The Local Marketing Team, focused on helping nearby businesses with straightforward marketing support. As our client base grew and our services expanded, we shortened the name to TLMT. We were no longer just local, we were partnering with brands across the UK and delivering full-service campaigns nationwide.
The TLMT name served us well for more than a decade. It helped us build trust, deliver results, and work with leading brands. But as our reach widened and our approach developed, we knew we needed a name that reflected where we were heading. That's why we've rebranded to SOOM, a simpler, sharper identity built for the future of franchise marketing.
Consistency and focus across every channel
The approach to client work remains consistent. Campaigns are still based on data, so every decision is evidence-led. Franchise brands continue to work with the same experienced team, drawing on the same knowledge and systems that have delivered results for years. The proven lead generation methods remain in place, constantly evolving to keep pace with changes in the market.
Brands looking for SEO, website development, or wider digital campaigns will still benefit from the same level of expertise we've always offered. The rebrand strengthens this commitment by making our services easier to access and more connected under one name. It also ensures we deliver consistently across every channel, with a clear focus on long-term, sustainable growth for all our clients.
Building stronger foundations for long-term results
The rebrand has given us the chance to look closely at our own methods and refine how we work. Over the past year we have taken time to review internal strategies, examine what has been most effective, and reimagine how campaigns are planned and delivered. This period of reflection has allowed us to sharpen our processes and rethink how we shape the services we provide.
The aim has been to ensure that every client (whether a small business, a growing franchise, or an established brand) can rely on strategies built to last. By focusing on improvement behind the scenes, we have created a stronger foundation for campaigns that adapt to change and deliver consistent results. The rebrand signals that change, showing how we continue to evolve while keeping proven methods.
Practical strategies for networks of every size
Franchise recruitment is competitive. The UK has more than 50,000 franchises, contributing over £19.1 billion to the economy. Franchise brands compete not only with direct rivals, but with every investment opportunity available to potential franchisees.
This highlights why strong, adaptable marketing is essential. The right strategy can be the difference between enquiries that fade away and a steady pipeline of serious prospects. For smaller networks, the challenge is often resources. For larger, established brands, the challenge is often consistency across multiple locations. Both face the same reality: without reliable systems, opportunities can be missed.
These challenges are exactly what SOOM solves. Campaigns are built to reach the right people, to maintain engagement, and to provide clear reporting that shows what is working. By refining methods during the rebrand, the focus has been placed on giving clients practical strategies that help them compete on equal terms, regardless of size or stage of growth.
Making big-brand marketing accessible
The rebrand represents more than a new name. It is about making effective marketing accessible to a wider range of franchise brands. Smaller networks often feel unable to use the strategies applied by larger players. SOOM removes that barrier by adapting these methods to fit a brand's custom requirements.
AI and automation play an important role, but they are not a substitute for people or an excuse to cut corners. These tools support campaigns by improving efficiency, reducing wasted effort, and providing faster insights. The knowledge and judgement of the team remain at the centre of every decision, with technology used to strengthen the process rather than replace it.
With this balance, clients gain the advantage of efficiency without losing the creativity and judgement that come from experience. Integrated systems and data-led decisions ensure that brands, whatever their size, can compete without needing excessive budgets. What matters is a smart, consistent approach that blends proven methods with the right tools.
Preparing your brand for 2026 and beyond
For SOOM, the rebrand marks the start of a new chapter. For clients, it represents an opportunity to take advantage of refined strategies and stronger systems. Brands looking to expand in 2026 and beyond will find that the groundwork has already been laid to support that growth.