How success and franchising go hand in hand

Starting your own business is a daunting task, especially if you are on our own. Marketing, sales and all the other job roles you soon take on board only increases the amount of pressure you are putting on yourself. You may begin to wonder why you even had this idea in the first place. However, there is a way you can become your own boss and enjoy life. The answer is franchising.

Everyone has the idea of becoming their own boss and running a business, but making it a reality is a different ball game. If you have that idea and are curious as to how and why you should make that happen then continue reading, as we cover how success and franchising go together like cookies and cream.

If you are already interested in a running your own business and have a field of interest, such as the cleaning sector or finance world, then all you now need to do is your research on what franchise brand appeals to you the most. It is imperative that you do your due diligence in this research and ensure you answer a long checklist of questions before starting, as investing a large sum of money into any business can be a risk. However, if done correctly, then the rewards you can reap are very tasty indeed.

A recognisable brand

When choosing a franchise to potentially become a part of, you are already becoming a product of its methods. The brand. Whether subconsciously or fully aware, when choosing what franchise to represent and invest in you are already drawn to brands that you recognise or have heard of. It’s not a bad thing, it’s because you know that they are clearly tried and tested within real-life so to speak and know that they are already successful. When joining the franchise network, you instantly become this recognisable face of a company and therefore gain access to the trustworthy branding that the original franchisor has worked so hard to generate.

When starting your own company, you would have to work extremely hard to become recognisable and build this trust within the customers of your local area. Relying on word of mouth, reviews and costly advertising means that getting yourself out there can be the make-or-break of a start-up. But with franchising, that removes all that initial difficulty and stress by making you a household name. This means there is less time and less costs on gaining a reputation within your chosen market. People will already know who you are and what to expect from your services.

Brand awareness not only helps the franchisor but increases the profitability of the franchisees. It helps the business stand out compared to competitors and allows them to attract and generate new interest and business rapidly. If a franchise gains customers and national coverage, then an increased demands for their services will only help boost the income generated across the entire network.

Support, support, support

As mentioned above, the pressures and worries from the beginning when starting your own business is huge. At those times of need, support is what you need. Joining a franchise network grants you access to this vital support and helps ease those worries. This franchise network will provide you with immediate, extensive training from the outset in order to set you up to succeed. This training will often be classroom based as well as on the tools to give you a real insight as to how the business operates. The franchisor often helps franchisees by sending staff to assist with the opening and will help train the franchisees new employees to help give them the best possible start.

Whilst moving forward, the support does not stop either. Head office will continue to be in touch with new promotional material, further training and other events you can get involved in to ensure you are on the right track to success. You will also receive expert advise from business professionals who can steer you in the right direction in a multitude of ways, from marketing, generating leads and business and the use of new technologies.
Not only will you receive the support from your franchisor and experts, but also from your fellow franchisees. Your network of like-minded individuals will be keen to keep communication high between its peers to make sure they are not missing out on any top tips and tricks to increase their profitability. Because you are all in the same boat, it makes sense for the network to work together and try and improve the brands reputation. This boost to the franchises infrastructure will help rapidly increase the network size which is a great positive for everyone involved.


Being a franchisee has many benefits to your own personal life, from being your own boss and running a business your way. Although there are guidelines and rules (to an extent) you must follow, the bottom line stays the same - you’re in charge. Being able to shape your working life and hours around what works best for you gives you peace of mind and helps provide the flexibility people need to accompany their busy personal lifestyles. If you’re a driven individual who has the desire and hunger to really profit from running your own business, then franchising could be the lifeline you are looking for.

Franchising is a recipe for success for those are willing to take the opportunity and run with it. Starting out on your own can be difficult, but knowing you have the backing and support from a national network of professionals and experts should give you the reassurance that you are in safe hands.