Media and Marketing franchises
Without the right advertising anything and any product can fail. And in today’s competitive market you really do need an effective marketing plan to stand out from the crowd. Many businesses are aware of their short comings in this field and so look to specialist to help.
Marketing and media franchises have seen their industry changes vastly in the last 20 years, mainly due to the internet, but this wide-ranging sector incorporates many different forms; direct marketing, web marketing, viral marketing, TV advertising, print and more. Digital Marketing is no longer a luxury to a business, it’s a key factor in owning and running a business in 2018 and will more than likely be the main source of income.
Where does the money get spent?
- UK advertising is estimated to be more than £22 billion
- Internet marketing £10.5 billion
- Print and newspaper advertising £1.7 billion
- Social media advertising over £1.6 billion
And these figures continue to rise each year, albeit the newspaper and magazine advertising has seen a drop in recent years, the market is strong and calling out for professional businesses to help solve their marketing woes.
What makes Media and Marketing franchises so attractive?
- Lower investment opportunity
- Huge demand in the sector
- The number of different avenues of marketing available
- Low overheads
- The possibility of working from home
But like with any investment you must make sure that you undertake thorough research and ensure you choose a franchisor that provides a sound franchise business model that provides adequate franchise training and franchise support to ensure you succeed from day one.
We’ve also witnessed a huge increase in the number of people that are launching a business and franchise by themselves, just so that they can run a business and the benefits of flexible hours. If you’re looking for an opportunity to earn more money, to enjoy a flexible working environment that presents an opportunity to work from home then a media and marketing-based franchise should be considered.