
Franchising is one of three business strategies a company may use in capturing market share and to enhance its position with its competitors, in some cases franchising can be used to monopolise their sector. The others are company owned units or a combination of company owned and franchised units.Franchising is a business strategy for recruiting and retaining customers. It is a marketing system for creating an image in the minds of current and future customers about how the company's products an...
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