What if we told you that if you were to pee on a certain ad to prove you were pregnant, you could use it as a 50% discount on a cot in a shop? You would think we were crazy. However, this is exactly what IKEA did in a magnificent and extremely clever marketing ploy in order to increase brand awareness and sales. However, other advertisers have used bright ideas to sell their products. Ads that can be touched, smelt and tasted, (there is a Fanta tasting advert). And these ads have one...
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