Papa John's invest in new store branding
One of the leading pizza franchises, Papa John’s, is investing in the future on behalf of its franchisees with the introduction of a new store refresh. All new Papa John’s retail outlets will benefit from the rebranding and updated look which is designed to appeal to the company’s ever-growing customer base.
Phil Gaffer QFP, franchise sales and business development manager explains: “Leading brands are constantly evolving. Papa John’s “BETTER INGREDIENTS. BETTER PIZZA.” concept means we only use the finest, freshest ingredients to create a better pizza. However, this attention to detail and focus on quality also runs throughout our business processes and so naturally we are always looking for ways to improve our customer experience.
“Papa John’s exciting new in-store refresh reflects our commitment to providing the best quality service and pizza on the high street. The new format is welcoming and tailored to each location using improved layouts, a modern palette, key words and updated branding to make customers feel right at home while ordering and collecting.
“Already we are receiving great ‘feedback’ from customers as gradually the new look gets rolled-out more widely to stores across the UK. For our franchisees who are investing in Papa John’s for the next 10-15 years, this is an important step and demonstrates our ongoing support for their franchised businesses as we continue to expand.”
The Papa John’s located in the sunny, sea-side resort of Margate in Kent, which opened earlier this year on the site of a former Burger King, was one of the first stores to benefit from the rebranding. Franchisee, Manga Miles, who also runs three other Papa John’s in the region commented: “Striving for better, through constant improvement is my motivation to keep-on delivering Papa John’s top quality pizza! It was exciting opening one of the first new-look stores. We took over the old Burger King site and completely refurbished the premises. The town attracts many tourists in the summer season and, as well as local deliveries, it will be interesting to see how much more walk-in trade we draw-in too. We may even look at putting a few chairs and tables out, so holiday-makers can enjoy their pizza fresh from the oven!”
As one of the largest pizza companies in the world, Papa John’s has opportunities for franchisees throughout the UK. Help is provided with location selection and full turn-key opening of stores. As a franchise, the Company supplies all the assistance needed to get your successful Papa John’s up and running.