Super Star Sports Acquires Leapfrog Sports as Part of National Growth Strategy

Super Star Sport is proud to announce the acquisition of Leapfrog Sports, marking another exciting step forward in the company’s long-term growth strategy within the UK children’s sports coaching sector.

Founded in 2014, Leapfrog Sports has built a fantastic reputation for delivering high-quality sports coaching across schools, early years settings and weekend programmes. The business has always placed children at the centre of what it does, something that strongly aligns with Super Star Sport’s own values and vision.

The acquisition will see Super Star Sport work closely with Leapfrog founder Joanne Budden throughout the transition process, while existing franchisees will now become part of the wider Super Star Sport network.

Keelan Fallows, Super Star Sport Franchise Director for the area, will lead delivery moving forward, helping ensure continuity for schools, parents and children whilst also bringing new opportunities for growth.

“This is a brilliant step forward for us. What Joanne has built with Leapfrog Sports is genuinely impressive and we’re incredibly proud to now take that forward. The people within the business care deeply about children, quality and making a positive impact through sport, which made this a really exciting fit for us.” 
Billy Densham, Network Director at Super Star Sport

“This acquisition is about more than growth. It’s about continuing to invest in our sector and creating more opportunities for children to be active, confident and happy through sport. We’re really excited to welcome the Leapfrog franchisees into our network and build on the strong foundations already in place.” Founder Angelo Ciccarelli

The move forms part of a wider strategy from Super Star Sport to continue supporting growth across its franchise network. Alongside organic expansion, the business is now actively exploring opportunities to work with other established coaching companies and founders across the UK who may be considering acquisitions, succession planning or partnership opportunities.

With over 1,000 childcare settings currently working with Super Star Sport across the UK, the business continues to position itself as one of the leading providers within the children’s activity and sports coaching sector.

The company believes acquisitions like Leapfrog Sports can create exciting opportunities for founders, franchisees, staff and most importantly, the children and families being supported every week.

For coaching business owners interested in discussing future franchise opportunities with Super Star Sport, the company welcomes confidential conversations.


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