The Franchising Centre - Key Insights: September 2025

The Franchising Centre’s annual summer conference focussed on how we can all best respond to the changing landscape of franchising, we dug especially deep into our various areas of expertise, as well as reaching out to colleagues and partners right across the industry.

International Franchising

While there has obviously been a great deal of uncertainty around global events, there has definitely been an uptick in interest in British franchises in the European markets, and significant interest from overseas brands looking to expand into the UK.

So, how can you make the most of it? When it comes to expanding your franchise internationally, most advice focuses on models, marketing, and legal structures. All very important, but not the full picture. In Farrah’s recent blog, she explores the often-overlooked factor that consistently separates long-term international success stories from the rest: connection.

From local market experts and legal advisors to franchise associations and international events, the relationships you build early on can offer invaluable insights, credibility, and opportunity. that no strategy alone can match.

Franchisee Recruitment

Recruiting the right franchisees is vital for growth, but are your current processes truly effective? And how can you really be sure what’s working and what’s not?

We’ve been looking at information from dozens of different franchisors we’ve worked with and compiled a set of questions that you can use to interrogate how well your systems are working and get to the root of where things need to be improved. Whether you do all your recruitment yourself, outsource to an external team entirely, or any combination of the two, here’s how you can gain valuable insights into the performance of your franchise recruitment strategies:

Franchising Your Business

If you are in the process of auditing your franchise recruitment systems (and hopefully the above info has been very helpful), or are considering franchising your business for the first time, the next few months will be absolutely critical. Historically, we see a significant surge in people interested in joining franchise from September through January, as many use the post-holiday period to explore new business opportunities. Many see the return to work in autumn, and the New Year, as natural watersheds for thinking about their future and making important decisions.

So, now is very much the time to put in the work and planning on how you can stay ahead of the curve.

Our Franchise Operations and Support team have been having some fascinating conversations with franchisors at every level over the last few months. One of the biggest things we are hearing about is just how hard it is for franchisors and CEOs to find to find honest, practical guidance from people who’ve been in the same position as them.

Which is why we are launching a new, exclusive, and live online event designed specifically for franchisors. Hosted quarterly, this FREE forum will bring together a select group of franchising experts and franchisors to share candid insights on what’s working, what challenges to expect, and how to move forward.

Content & Marketing Strategies

We’ve been looking at ways for franchises to cut through the noise and really get themselves noticed as something special. Usually, when we think about USPs for franchisors, we might talk about the quality of product, training on offer, support, or the earning potential. All great stuff, we’ve been asking the question: what’s something that every brand else which is utterly unique to them and no-one else can replicate?

The answer might be simpler than you think: start with your people. Franchisees, team members, leadership are by far your most powerful, authentic asset. By showcasing the real stories and personalities behind your franchise, you build genuine emotional connections that resonate deeply with prospects.

Anything piqued your interest?

If anything from this article has caught your eye, we’re always more than happy to chat about it further. Whether you're curious about any of the topics mentioned or think The Franchising Centre might be able to support your business, simply get in touch to schedule a call using the button below.

Any one or more of our experts are always ready for an introductory chat — absolutely no sales pitches, just a chance to answer your questions and talk about where you are in your franchising journey.