Elite Franchise

Elite Franchise July 2024

Our exclusive interview this month is with ActionCOACH, Business Journalist Ronnie Dungan interviews Jon Asquith about transitioning from UK Sales Trainer to an ActionCOACH franchise owner in January 2020 and how Jon overcame initial self-doubt to acquiring over 200 clients and reaching a projected £1.2 million turnover for 2024. Click here for the main interview this month.

We also have a special addition from InXpress, who is marking its 25th anniversary with significant achievements, including a place in the Elite Franchise Top 100 and recognition at the Global Franchise Awards. With a focus on shipping expertise and customer support, InXpress has grown to over 450 franchisees across 14 countries, achieving a global revenue of more than $310 million. For more insights into InXpress's successful franchise model, explore their latest guide, "The Whole Package" click here.

For analysis we hand over to Karen Brown, franchise consultant and business owner, who highlights the benefits of developing a “SatNav” to help you achieve your business goals. Just as a SatNav provides reassurance and guidance on a journey, this strategy can provide clarity on your current status, help you set goals, and highlight potential obstacles, ensuring you can make informed decisions and stay on track towards your desired outcomes. Click here to read more.

Learn the secrets to optimising your franchise marketing efforts with Dani Pleva's latest articles in our Sales and Marketing section. Dani highlights the importance of brand consistency, digital marketing, lead generation, and local support as well as setting SMART goals and identifying key performance indicators (KPIs) to measure success. Utilising tools like Google Analytics and CRM systems, she emphasises the need for data-driven decision-making and ongoing adaptation of strategies based on insights. Click here for Dani's insight this month.

Finally over to Nigel Toplis, managing director of four successful franchise businesses. Drawing on 30 years of experience in franchising, Nigel emphasises the meticulous process of selecting the right franchise. Stressing the importance of researching the franchisor's history, systems, training, and ongoing support. Nigel highlights key questions to ask and what analysis you should undertake. Click here for the full story.

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