Elite Franchise
Elite Franchise June 2026
Ronnie Dugan sits down with Water Babies managing director James Brookes to explore how the award-winning swim school franchise continues to build momentum through innovation, technology and a customer-first approach. From low start-up costs and streamlined digital systems to international expansion plans and AI-driven learning, the interview reveals how Water Babies is combining trusted brand reputation with operational excellence to support franchisee growth and deliver an exceptional experience for families. Click here to discover what's driving the next chapter of Water Babies' success.
Ronnie also speaks with Home Instead UK managing director Ruth Brown about the enduring strength of the franchise model and the importance of building a values-led business. Covering leadership, sustainable growth, local ownership and resilience, the Q&A explores why trust, partnership and long-term thinking remain at the heart of successful franchising. Brown also shares insights into balancing national consistency with local autonomy, and why investing in people and culture is essential for lasting success. Click here to read the full interview.
On the theme of homecare, Graham, owner of Caremark Hull, explores why effective holiday planning is essential to delivering consistent, high-quality care. Drawing on his own experience as a franchise owner, he explains how early communication, proactive scheduling and clear expectations help protect care continuity, support staff wellbeing and maintain the trust of customers and their families. The article offers a practical insight into the day-to-day leadership required to successfully manage a home care business, particularly during the busy summer months. Click here to read why planning ahead is key to reliable care.
In the people section, Katie, founder of activ Marketing, explores how franchising is emerging as a more structured and sustainable alternative to freelance marketing in an increasingly uncertain landscape. She highlights rising pressures on marketers, including burnout and AI disruption, alongside growing SME demand for outsourced support, and explains how franchising can provide independence alongside systems and structure to build more stable, scalable businesses. Click here to learn more.