Elite Franchise February 2026 Martin Jones MBE, CEO of Home Instead UK, reflects on two decades of purpose-led growth and the franchise’s evolution in home care. Jones discusses how the network has stayed true to dignity-centred values while expanding services, supporting multi-unit owners, and influencing sector policy. The interview also explores what today’s prospective franchisees should know about leadership, legacy, and opportunity in a mature and evolving care market. C...
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