fit20 Recognised as the UK's Largest and Fastest Growing Micro Fitness Brand for the Second Year Running
fit20 UK has once again been recognised as the largest and fastest growing micro boutique fitness brand in the UK within Deloitte’s European Health & Fitness Market Report 2026 by EuropeActive.
This marks the second consecutive year that fit20 has received this recognition, reinforcing the growing demand for a more personal, time-efficient and evidence-based approach to strength training.
The recognition comes as fit20 UK continues its strong expansion across the country, closing 2025 with 15 studio locations and projected to reach 21 locations by mid-2026, alongside a healthy pipeline of future openings.
As more people prioritise strength, mobility, longevity and preventative health, fit20 is benefiting from a major shift in how consumers think about fitness and wellbeing.
Rather than focusing on crowded gyms and high-volume memberships, fit20 offers a different approach:
- Just 20 minutes once per week
- Personal training every session
- Calm, private studios
- Science-based strength training
- Measurable progress and long-term results
This approach continues to resonate strongly with people looking for a safer, more sustainable and time-efficient way to improve their health.
The wider strength training market has also never had more momentum, with increasing media attention around healthy ageing, independence and quality of life.
Originally founded in the Netherlands, fit20 is now active across 15 countries worldwide and supports more than 23,000 members globally.
“To receive this recognition for the second year running is a fantastic achievement for everyone involved in fit20 UK. It reflects both the growing awareness of the importance of strength training for long-term health and wellbeing, and the strength of our franchise network across the UK. We believe fit20 is perfectly positioned for the future, and we’re excited to continue expanding throughout 2026.”
Niri Patel, Managing Director of fit20 UK
With increasing awareness around the benefits of strength training and longevity-focused fitness, fit20 believes the demand for boutique strength training studios will continue to grow strongly over the coming years.
fit20 is actively seeking franchise partners interested in joining a rapidly growing international fitness brand within the health and wellness sector.