Fit20 franchise

Possibly the only future-proof fitness franchise with inherent social distancing. fit20 is an innovative and unique training method. Most people believe that fitness training takes at least a few hours every week with several sessions per week. fit20...

Minimum Investment


Funding Support


Total Investment


No. Of Franchisees


Year Established


Break Even In

6-9 Months

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and wellbeing.

With highly effective training, a minimal demand on time, and inviting studios providing one to one attention, fit20 is transforming the gym industry. A naturally socially distanced and hygienic conept, which appeals to members of the public who do not want to attend a traditional gym multiple times a week, but still want to improve their health and fitness. UK fit20 studios are seeing unprecedented growth in studio membership, which is up nearly 50% on pre-lockdown highs.

This is an unparalleled opportunity to join an award winning, established, and rapidly growing international brand. 

Meet Kieran Igwe

Multi-Unit Studio Owner, Leeds

"Since reading The E-myth in 2006 I’d been working on building a business rather than just having a job. A business that didn’t rely heavily on me as an expert for it to work. As soon as I saw fit20 I realised they’d already done much of the legwork (and to a higher standard than I could), so investing in it would fast track my knowledge about what a systemised, scalable business looks like. I could see the simplicity of the model would make it easy for others (PTs) to put the formula to work and get similar (or better results) for members - freeing me up to do whatever... and still have income. I am already looking at opening my third fit20 studio.”

What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 10 countries, with 160 studios, and more than 19,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35k Average Investment and £75k Average Revenues. Typically break-even is acheived during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years. 

Comprehensive Training 

You don't need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner. 

Excellent Business Support 

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

"I’m a busy working mum and time is very limited and precious so getting fit at fit20 in twenty minutes just fits lovely within my routine. I can be as lethargic as I like when I walk in but I always walk out feeling great, straighter and fit for the rest of the week really."
Sarah Gwynn, Studio Member

Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have. 

Note: The initial franchise fee for a single fit20 studio starts at £20,000 with larger territories available from £50,000 (other expenses may be involved with the fit-out for your new studio influencing total start-up cost). Government led funding may be available for up to 75% of the startup costs.

If you are looking for that perfect recipe for franchise success, then fit20 believe they have 3 ingredients to create just that. A rapidly growing ‘starving crowd’A highly palatable and attractive proposition … that is backed by scienceA proven formula for delivery And you know what they say about a good recipe? The proof is in the pudding! fit20 is expanding rapidly across the globe, now in 13 countries, and with desirable territories being signed up across the UK every month. Let’s...

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The silver economy is huge. Meeting the needs of this burgeoning demographic provides incredible opportunities for business growth, at the same time as helping improve people's health and fitness, and ultimately their quality of life. Niri Patel, Managing Director for fit20 UK, and Dr Walter Vendel, founder and CEO of fit20, will be speaking at the International Franchise Show on 8th April 2022, talking about why preventative health is the future of the silver economy.If you want to be successfu...

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A NEW health studio is being launched in York in January The Fitness Franchise, fit20, is going to open on Heworth Road in Heworth therefore creating three new jobs in the area.  Martyn Turnbull who has run a local car showroom for 35 years, Turnbulls, bought the franchise after trying out the fit20 high-intensity resistance training concept. Bucking the trend during the pandemic, the fit20 franchise has grown its membership this year, and attributes its success to its clea...

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According to research by De Nationale Franchise Gids (The National Franchise Guide), fit20 grew more than any other franchise brand in the Netherlands! The growth of Jumbo and Electro world was mainly due to conversion of existing units. In 2019, fit20 grew by no fewer than 46 locations. The Dutch formula in physical personal training is active in nine countries. Last year the formula celebrated its 10th anniversary. Founder and franchisor Walter Vendel expects to grow to 300 branches in th...

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Fit20 is an innovative and unique training method. Most people believe that fitness training takes at least a few hours every week with several sessions per week. fit20 provides science-based alternative. What the Fit20 franchisees have to say: “My first studio has steadily grown and I am about to open my second studio. It’s exciting and satisfying to build a scalable franchise in a growth industry that will allow me to have the lifestyle I have always wanted.” Kieran Igwe – Franchisee in Leed...

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