Fit20 franchise

If you are looking for a franchise opportunity, have an interest in health and fitness or preventive health, but are put off by the issues that traditional gyms are facing in the current economic climate, then you should take a closer look at fit20

Minimum Investment


Funding Support


Total Investment


No. Of Franchisees


Year Established


Break Even In

6-9 Months

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An opportunity to earn a six figure income while working flexibly and helping others to improve their health and wellbeing.

fit20 is revolutionising the health and fitness industry with a recession proof business model. Studios have excellent economics, units are small so rents and operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain). But that's not all. At fit20, we provide highly effective scientifically proven training that demands minimal time commitment. 

Our membership numbers continue to soar, making this your unparalleled opportunity to join an award-winning, established, forward thinking and rapidly growing international brand.

Meet Kieran Igwe

Multi-Unit Studio Owner, Leeds

"Since reading The E-myth in 2006 I’d been working on building a business rather than just having a job. A business that didn’t rely heavily on me as an expert for it to work. As soon as I saw fit20 I realised they’d already done much of the legwork (and to a higher standard than I could), so investing in it would fast track my knowledge about what a systemised, scalable business looks like. I could see the simplicity of the model would make it easy for others (PTs) to put the formula to work and get similar (or better results) for members - freeing me up to do whatever... and still have income. I am already looking at opening my third fit20 studio.”

What you get from fit20

Proven Franchise Formula

Launched in 2009, fit20 was voted the #1 Franchise Brand in the Netherlands in 2020 and is now located in 15 countries, with 170 studios, and more than 20,000 members worldwide.

Outstanding Economics

Great unit economics and return on investment (ROI), with only £35k Average Investment and £75k Average Revenues. Typically break-even is acheived during months 6 to 7, at around 60 to 80 members. Return on investment usually within 2 years. 

Comprehensive Training 

You don't need a background in health & fitness. We provide our Franchise Owners, and their Personal Trainers, with comprehensive training in our unique training method, through our fit20 Academy. You will also be provided with extensive training in all fit20 business systems enabling you to become a successful studio owner. 

Excellent Business Support 

You will receive excellent support setting up your studio, from finding the best location, studio design & fitting out, to marketing for launch. Ongoing business and marketing support is provided along with enjoyable weekly meetings with the fit20 UK Head Office team.

fit20 training is unique and effective

Most people believe that fitness training takes at least a few hours every week with several sessions per week, but science is starting to tell a different story. The largest ever study in sports science suggests that fit20 training, once a week for 20 minutes with a personal trainer, is optimal.

Our training method is based on the latest scientific findings about effective and efficient training to improve fitness and health. You book your 20 minute weekly session ahead of time to stay on track. Because you have an appointment, you don’t have to wait. There is no need to change or shower because we train at a slow and precise pace in a custom cooled studio. Most members show measurable results within a few sessions, and more importantly, they feel stronger and fitter.

Our studio members love us

Our customers do love us, and this is reflected in our industry leading customer retention rates!

"I’m a busy working mum and time is very limited and precious so getting fit at fit20 in twenty minutes just fits lovely within my routine. I can be as lethargic as I like when I walk in but I always walk out feeling great, straighter and fit for the rest of the week really."
Sarah Gwynn, Studio Member

Next Steps

Please fill out your details below to request more information and we will send you a copy of our prospectus. You will then be able to arrange a call to discuss the fit20 franchise opportunity further and to ask any questions that you may have. 

Note: You can have a fit20 studio up and running for £30,000 to £50,000 (expenses may vary with the fit-out for your new studio influencing total start-up cost), this includes the initial franchise fee of £15,000 for a single fit20 studio.

We recommend a minimum £20,000 personal investment.

Government led funding may be available for up to 75% of the startup costs.

Meet Duncan Attwood

Studio Owner, Exeter & Plymouth

“My last 20 years have been within the health and fitness sector where I identified that while some gym members improved their health and fitness there were many that did not. I found this disappointing, as those that did not get results are often the people that need it the most. Fortunately, I heard about a new scientific approach to fitness - fit20. Being initially sceptical I went to the UK Head Office and asked to be trained in my suit (one of our USP’s is you do not need to shower or change) – I was ‘blown away’! I researched the training and met members and it is the member’s stories and amazing results that convinced me to open my own fit20 studio in Exeter.”

Now more than ever, the pursuit of health, longevity, and happiness is at the forefront of our minds. Imagine having the opportunity to turn that pursuit into a thriving business – introducing the fit20 franchise!Why fit20?First Mover Advantage: Join the UK's booming market for boutique, tailored personal training, poised for exponential growth.Target the 85%: Appeal to the majority who aren't traditional gym-goers. fit20 caters to those who dislike gyms, are time-strapped, or prefer a safe...

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After taking a glance over our achievements below, we are sure that you will agree that the time to join the fit20 family is NOW! fit20 is not just a fitness trend but a transformative force shaping the future of health. As we come to the end of 2023 and we take time to celebrate our achievements over the year, one thing becomes clear: fit20 is at the forefront of a fitness revolution. Celebrating Success at the Annual Franchise Conference The recent fit20 UK Franchise Conference was two ex...

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Are you looking for a business that will transform people’s health and fitness? In a world where the focus is shifting from external appearances to embracing holistic well-being, fit20 is leading the way as a pioneer of this transformative approach. For over a decade, we've championed the cause of true well-being, and now, we invite you to be a part of this incredible revolution! Recent Trends and Our Vision In an industry that once fixated on aesthetics, where the negative impact of ov...

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There is perhaps something about fit20 that has caught your eye. Indeed there are a number of different ways that fit20 stands out from the crowd. We have listed the main ones out below if you fancy a recap. We are not just tooting our own horn, it is always good to get recognition for what you do, and we are delighted that the Lux Health, Beauty & Wellness Awards 2023 which “celebrate the standout brands, products and professionals who have gone above and beyond to make us feel our most beauti...

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Despite what you may hear in the news it is far from all doom and gloom for business. fit20 UK has seen an increase in location count and studio membership this year. We have been nominated for, and won awards. And, most recently enjoyed celebrating our successes with fit20 founders, Walter Vendel and Bram Kroeske, at our Annual Conference last month.Bucking the trends of traditional gyms, fit20 studio memberships are up by 67% and our studio numbers are increasing. We opened our first studio in...

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fit20 is transforming the gym industry with a recession proof business model. Studios have excellent economics, units are small so rents are low, operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain). We hear from some of the fit20 franchisee and why they love the fitness brand? Warwick Dredge, studio owner, fit20 Edinburgh South Gyle: "The wonderful stories from members whose lives...

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Fit20 is an innovative and unique training method. Most people believe that fitness training takes at least a few hours every week with several sessions per week. fit20 provides science-based alternative. What the Fit20 franchisees have to say: “My first studio has steadily grown and I am about to open my second studio. It’s exciting and satisfying to build a scalable franchise in a growth industry that will allow me to have the lifestyle I have always wanted.” Kieran Igwe – Franchisee in Leed...

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