I am a personal travel agent. This is why more and more people are using my service.

Demand for holidays is massive - so why are more people coming back to travel agents instead of just booking online?

Not Just Travel franchisee Andy Richardson shares his top 4 reasons travel agents are back in fashion… and why business is booming.

Right now, bookings are so high it would take Andy three days to book all his clients onto their flights.

There are lots of reasons so many people are back using his services, but here are just 4 of the main ones.

1/ Reassurance: Customers know we’ll be there to help

If something does go wrong with your flight or holiday, trying to sort things out can be incredibly stressful as well as time consuming.

We’ve heard of customers who’ve booked direct waiting hours on the phone and still not having a resolution. And some don’t realise that their holiday might not be protected based on how they’ve booked it.

A good travel agent doesn’t just book your holiday, they’re there to help throughout.

“Since the pandemic, people have become wary about booking via the internet where no one is at the other end of the phone if things go wrong. We’ve just helped a customer after their flight from Luton was cancelled at 4am on a Sunday morning, rebooking them on a flight departing just a couple of hours later from Heathrow. We also contacted a couple backpacking in the middle of Asia to tell them they had to get home fast or be stuck abroad when the pandemic hit and flew another couple home via Qatar when Brits weren’t allowed to travel through Dubai.”

2/ Trust: Personal travel agents take care of everything

It’s nice to know that someone cares.

Even simple things like checking clients onto flights and calling to know if customers had a good trip or how it could have been better.

Some consultants like to send personalised gifts. And Andy says he quickly steps in to fix problems when the client is abroad.

“We tell our clients to WhatsApp us if there is an issue abroad rather than just be disgruntled. For example, if the room isn’t satisfactory we’ll contact the manager of the hotel and request another room for them. We’ll make sure that the client likes the new room and that they have help moving to it.”

3/ Knowledge: We can offer time, insight and expertise

Some people love to research their holidays for hours or days. But most people simply don’t have the knowledge, experience or contacts to get the absolute best holiday experience for them. Let alone the best deals that the public never sees.

“We had someone who wanted to book a walking holiday in Croatia for their dad. They had spent hours trying to find something whereas it took me five minutes to give them a number of choices because I immediately had a good idea of reputable suppliers. We build fantastic relationships with operators who are happy to pick up the phone and jump online to confirm a booking even after office hours because they know that we have clients ready to book.”

4/ Value: Knowing what holidays offer value for money

Travel agents are paid by the holiday supplier, not the customer. That means they don’t charge extra for their services. And because good travel agents have large buying power, it means people can normally book holidays at the same price or less than they can find elsewhere by themselves.

Travel agents are also able to save clients money, because they see in real-time what’s happening in the market and which destinations or options represent a great deal.

“As we are full time consultants, we know which destinations and holidays offer good value for money. For example, we are seeing huge demand for cruising with some great offers on new ships, while Mauritius can offer better value for money than the Med, even at the luxury end. We just recently found a 14-night luxury Mauritius holiday for a client for the same price as 10 nights in Croatia. Bargain!”