Looking for a perfect recipe for franchise success?
If you are looking for that perfect recipe for franchise success, then fit20 believe they have 3 ingredients to create just that.
- A rapidly growing ‘starving crowd’
- A highly palatable and attractive proposition … that is backed by science
- A proven formula for delivery
And you know what they say about a good recipe? The proof is in the pudding! fit20 is expanding rapidly across the globe, now in 13 countries, and with desirable territories being signed up across the UK every month.
Let’s delve in deeper to find out more.
A rapidly growing ‘starving crowd’
As we come out of the pandemic the importance of preventative health is now, more than ever, at the forefront of all of our minds. In providing a service that improves people's health and fitness, and ultimately their quality of life, fit20 are perfectly positioned for growth. Indeed, their UK studio memberships are up over 50% on their pre-lockdown high.
So, what is behind this unprecedented growth, bucking the trend that the big box gyms are experiencing? There is a portion of the population who have not had their needs fed by existing fitness offerings … the over 40s.
Far more attractive to most over 40s than a traditional gym, fit20 are proving a hit with this underserved segment of the population. And the silver economy is huge. The UK population is forecast to continue to get older and meeting the needs of this burgeoning demographic provides incredible opportunities for business growth.
A highly palatable and attractive proposition … that is backed by science
From the age of 25 we start to lose 1 to 2 percent of muscle mass per year … and this decline (called sarcopenia), accelerates as we near our sixties.
Loss of muscle mass can lead to a lot of serious problems, not least of which is reduced mobility. The primary treatment for sarcopenia? Resistance training or strength training.
As well as reversing the effects of sarcopenia, strength training helps to increase bone density, reduce the risk of type 2 diabetes, lower blood pressure, improve flexibility and lower injury risk. A recent study has also found that strength training can reduce your risk of death from any cause by 5 percent.
So, with benefits like this, why aren’t we all lifting weights at the gym? Quite simply many of us don’t have the time or just don’t like going to the gym. In fact, only about 15% of us have a gym membership and of those only about 18% actually use it consistently!
This is why Walter Vendel, founder of fit20, went to work to design something more palatable. He worked to create a boutique studio that could deliver effective strength training in the shortest amount of time, he eliminated the need to shower or change, and ensured that fit20 studios were designed to be welcoming and unintimidating.
fit20 studios are now transforming the health and fitness of people across the globe by providing them with a highly effective 20-minute strength training session, at the same time each week, with a fit20 Certified Trainer. A customer can choose to be trained alone or with a maximum of one other person, so the fit20 boutique studios are never intimidating. Customers see and feel the benefits and they keep coming back as a result.
It is not just individuals that see the attractiveness of the fit20 proposition. Several large companies, including Siemens, have in-house fit20 studios to help keep their employees strong and healthy.
It is a smart move because fit20 results are backed by science! Dr. James Steele conducted the largest research study ever published in sports and exercise science, using fit20 data. His study proved that fit20 training once a week led to a 30% to 50% gain in strength for fit20 customers in the first year. This shows without a doubt that fit20 training works, and dispels the myth that we need to train multiple times a week to obtain the health benefits that we seek. fit20 is certainly an attractive proposition in more ways than one.
A proven formula for delivery
The first fit20 studio opened in Zwolle, the Netherlands in 2009. Today there are fit20 studios across the globe. It is no surprise that fit20 have received several industry awards for innovation and entrepreneurship, including the prestigious Gazelle award (an award given to the fastest-growing profitable companies in the Netherlands).
fit20 has developed a very precise and rigorous educational system for franchise owners and trainers. All the fit20 business systems are fully documented, delivered via bespoke software, and a dedicated support team. Franchise owners have dedicated marketing support through their studio launches and ongoing in the form of quarterly campaigns and social media corporate branded materials.
It’s all part of the fit20 proven formula.
"Slow motion high intensity training will explode in the near future, science indicates that. fit20 is so far ahead of the game and is well positioned to be world market leaders and I am super proud to be part of that."
Dan Kelly, Franchise Owner, fit20 Hellesdon, Norwich.
If you like the sound of the fit20 recipe for franchise success and would like to find out more, simply complete your contact details to receive a brochure and the fit20 white paper before arranging a call to discuss the fit20 franchise opportunity further.
fit20 will also be exhibiting at the British & International Franchise Exhibition, Olympia London on 17th & 18th June 2022. Founder Walter Vendel will be there to answer any questions you may have.