Car body repair specialist ChipsAway has launched an advertising campaign with a difference. For the first time, it is using printed adverts in men’s washrooms in motorway service stations to capture the attention of potential customers, based on data that 70% of its enquiries come from males. But wanting to capitalise on a short window of opportunity, ChipsAway has injected humour into its adverts, using clever puns to help remove some of the stress of needing car body work repairs....
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