From Launch to Success: Anne Mattei's PILAT3S Studio, One Year On
Launched by Anne Mattei, PILAT3S De Pijp became Amsterdam’s first standalone PILAT3S studio – blending design, movement and community.
First-year highlights:
- 4,300+ monthly visits
- 95 classes per week
- High community engagement & wellness events
Today, PILAT3S De Pijp is a benchmark for boutique Reformer Pilates in Amsterdam.
Proven results:
- Breakeven in 3 months
- Payback in 12 months
Just last year, Anne Mattei opened the first PILAT3S standalone studio in De Pijp, Amsterdam. Motivated by passion for movement and refined sense of design, she brought to life a Dynamic Reformer Pilates destination that quickly became a favourite among Reformer enthusiasts, matcha lovers and De Pijp locals alike.
Over the past 12 months, the studio has undoubtedly established its success, attracting over 4,300 monthly visits and hosting a series of wellness events that have become highlights within the local community.
With an impressive 95 classes per week, PILAT3S De Pijp continues to set the tone for boutique Reformer experiences in the city.
Reflecting on her journey, Anne shared: “What attracted me to PILAT3S was meeting the (Tribute Brands) team and experiencing the methodology firsthand. Their passion, client-focused approach and innovative technology stood out immediately. The routines are thoughtfully designed, effective and accessible to all levels. It was the perfect mix of technology, flow and design – exactly what I wanted to bring to De Pijp.”
Just as Anne elevated her studio with a unique blend of design experience and passion for wellness, every franchisee has the opportunity to shape their own space using the skills and experiences they bring. Whether your background lies in fitness, design, hospitality, marketing or another creative field, the Tribute Brands model empowers you to leave your own personal mark while building on a proven formula for success.
Since Anne’s launch in Amsterdam, the PILAT3S franchise network has grown rapidly – now spanning 8 studios in the Netherlands and 17 locations across Portugal, Spain, Finland, Ireland, the United Kingdom, Austria and Panama.
With the support of Tribute Brands – through its franchise models and hands-on operational guidance – franchisees around the world are achieving strong, measurable results that speak for themselves; on average, breakeven occurs within 3 to 6 months, depending on the location, market, and concept, with payback achieved within 24 to 36 months.