PILAT3S combines Pilates precision with boutique fitness energy and a tech-driven, scalable franchise model built for international expansion.
"PILAT3S is inspired by the foundations of Traditional Pilates, blending tradition with modern and dynamic Reformer routines, expanding the benefits of this intelligent exercise modality to a wider market." Jonathan Fisher (Tribute Brands CEO)
What is PILAT3S
The brand was founded with the ambition to make the benefits of Pilates accessible, consistent, and immersive on a global scale.
PILAT3S launched in Portugal in 2024 in response to the growing demand for Dynamic Reformer Pilates. Building on the TRIB3 framework, Tribute Brands combined the tools and resources with a dynamic methodology to create a truly engaging and inclusive Reformer experience.
PILAT3S blends the technical discipline of classical Pilates with the community atmosphere of boutique fitness studios, enhanced through a proprietary, screen-led class delivery system designed for the demands of the franchise business model.
The brand differentiates itself through a hybrid instructor format where each class is delivered via a high-quality video on a large studio screen. This video presents centrally developed routines created by expert master trainers, allowing in-studio instructors to concentrate on client engagement, form correction, and atmosphere management.
What is Dynamic Reformer Pilates?
PILAT3S offers a dynamic approach to Reformer Pilates - expanding on traditional practice to create a more accessible, engaging and results-driven workout. Through the integration of premium and versatile equipment, routines are accessible yet challenging, while catering to all fitness levels.
Training & Support provided by PILAT3S
When a franchisee joins PILAT3S, the investment covers far more than just the rights to operate under our brand. It includes full access to the tools, systems and support needed to open and manage a successful studio.
From the start, franchisees are guided through an onboarding process that includes training, operational setup, marketing support and tech integration.
Training and Onboarding - Franchisees and their teams receive comprehensive training, including instructor training, system tutorials and business management guidance. Our onboarding process is designed to ensure operators feel confident and equipped to open their studio doors.
Technology and Content Systems - Each studio is equipped with our proprietary Jukebox system, which controls and updates the music, lighting, video, class programming – and for TRIB3, the heart rate system. This ensures that every class has a consistent, high-quality, immersive feel – all managed from a central platform.
Marketing and CRM Support - Franchisees gain access to our centralised CRM and marketing automation tools, which include pre-built customer journeys, communication templates and marketing sequences. Helping operators launch their business quickly, attract new members efficiently and retain them through ongoing engagement campaigns.
Brand and Creative Assets - Partners receive access to a full library of brand materials – logos, photography, video content, social media templates and campaign assets – ensuring all local marketing aligns with the identity of – either TRIB3 or PILAT3S.
Territorial Exclusivity - Franchisees are granted territorial exclusivity, giving them protection within a defined area. This allows each operator to develop and grow their local market without competing with other franchisees in the same area.
Ongoing Support and Development - Our team continues to provide operational, marketing and technical support post-launch. We regularly update class programming, visual content and marketing campaigns, so that studios always benefit from the latest developments in the network.
In short, the investment in PILAT3S includes everything required to launch, operate and sustain a high-performing boutique studio – supported by in-studio technology, continuous updates and a global team dedicated to partner success.
Marketing Support
We provide comprehensive marketing and promotional support to all franchisees, to help them grow their business and engage their community.
This includes:
CRM System (including marketing communications)
Franchisee Support Hub
Social Media Management: official brand accounts and tools
Mobile App & Studio Platforms: class management and member engagement
Content & Design Tools: including branded marketing materials
Reporting tools
Earning Potential with PILAT3S
For a PILAT3S studio, breakeven typically occurs between 3 and 6 months, depending on location, market and concept. A traditional payback is generally achieved within 24 to 36 months.
These figures vary based on each studio’s size, local market, pricing strategy and operational efficiency. A more precise projection will be provided once a specific business plan is developed for the individual studio, including detailed financial modelling tailored to the territory and concept chosen.
Day in the Life of PILAT3S franchisee
Day-to-day of a franchisee includes overseeing or managing the smooth running of their studio – either directly, or through a Studio Manager.
This includes:
Managing studio operations
Commercial sales
Audits
Timetables and ROTAs
While also ensuring every client feels welcomed and enjoys an exceptional experience.
Partners lead their team, support and supervise instructors, ensuring smooth class delivery. They also manage local marketing, community growth and oversee the studio’s finances – budgets, revenue and performance.
In short, day-to-day combines leadership and management, a focus on customer service and smart use of our systems to run a successful studio.
Next Steps to Becoming a Franchisee
If you’re ready to take the next step, simply reach out to us via the contact form on our website.
Our team will connect with you, get to know you, share more about the opportunities available, and guide you through each stage of the application and onboarding process – from the initial query to launching your studio.
Fitness operators across Europe are increasingly recognising the growing demand for boutique experiences. In response, Tribute Brands continues to see strong momentum as entrepreneurs and gym operators adopt both PILAT3S standalone and Boutique-in-Gym (B.I.G.) models into their portfolios – elevating their member offerings and developing new profit streams.Let’s Go Fitness (Switzerland) recently celebrated its first PILAT3S franchise for a standalone studio in Lausanne, marking a significant mil...
Following the momentum of the PILAT3S Boutique-in-Gym (B.I.G.s) model in London, Tribute Brands marks a new milestone with the signing of its first two standalone PILAT3S studios in London.
With the property search already underway and prime locations identified, the first UK flagship PILAT3S studio is expected to launch during Q3, with the second site to follow shortly thereafter.
“Having experienced the product in Barcelona and seen the overwhelming success of the boutique-in-gym market he...
Urban Gym Group launches PILAT3S at ClubSportive in Amsterdam, to create a boutique-in-gym experience.
PILAT3S is the newly-launched Reformer Pilates concept from HIIT specialists, TRIB3, which features three 50-minutes classes: Tone, Align and Power and aims to take Reformer Pilates mainstream.
June Sier, director at Urban Gym Group says: “We're proud to be PILAT3S’ launch partner and are confident that once our members experience the product, it will become an integral part of their exerci...
