PILAT3S debuts first standalone studios in London

Following the momentum of the PILAT3S Boutique-in-Gym (B.I.G.s) model in London, Tribute Brands marks a new milestone with the signing of its first two standalone PILAT3S studios in London.

With the property search already underway and prime locations identified, the first UK flagship PILAT3S studio is expected to launch during Q3, with the second site to follow shortly thereafter.

“Having experienced the product in Barcelona and seen the overwhelming success of the boutique-in-gym market here in the UK, I truly believe London is prime for this as a standalone concept. I can’t wait to open the first studio as soon as possible – it will make a real difference to the local community.”
Carly Dean, PILAT3S franchisee

This expansion comes at a pivotal time for the European boutique fitness market, which was valued at approximately US$14.9 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.2% through 2033.

Designed for scalability and long-term profitability, PILAT3S studios typically reach breakeven between three to six months, depending on location and market conditions, with a traditional payback period of 24 to 36 months. By addressing instructor training and staffing through integrated solutions, reducing setup and equipment costs, and delivering consistent, high-quality experience via proprietary technology, PILAT3S removes the key barriers to opening a standalone Reformer Pilates studio.

Explore the opportunity: as demand for premium, technology-enabled boutique fitness continues to rise across Europe, the advantage for early-movers is clear.

Discover the PILAT3S franchise opportunity and start your journey today.

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