From One to Three: fit20 Franchisee Expands to Third Location in West London
fit20 Kingston upon Thames has officially opened, marking the third studio for West London operator Attila Leb and a significant milestone for the growing UK network.
Having launched his first studio in fit20 Chiswick in 2019, followed by a second in fit20 Uxbridge, Attila has steadily built a multi-site operation grounded in consistency, member results and long-term thinking.
His latest opening in Kingston upon Thames reflects both the strength of the fit20 model and the increasing demand for efficient, science-based strength training across the UK.
A proven model that supports growth
Like many who first encounter fit20, Attila initially questioned whether such a time-efficient concept could deliver meaningful results.
“When I opened my first studio, I’ll admit I had some scepticism,” he says. “Would people really commit to training once a week for 20 minutes?”
Seven years on, that scepticism has been replaced with confidence.
“I’ve now worked with hundreds of members and seen how consistent the results are. That’s what builds belief in the model, not theory, but real outcomes over time.”
It is this consistency that has enabled Attila to expand from a single location to three studios. “Once you understand how the model works, growth becomes a natural next step. Each new studio benefits from everything you’ve learned before.”
Built on service as much as results
Before entering the fitness industry, Attila spent 15 years in hospitality, an experience that continues to shape how he operates his studios today.
“Hospitality teaches you consistency, service and attention to detail. In fit20, those things matter just as much as the training itself. People are trusting you with their health.”
This service-led approach has been key to building strong member relationships and long-term retention across his studios.
Why fit20 stands out
fit20 offers a distinct alternative to traditional gyms, built around a focused, one-to-one training format delivered in just 20 minutes per week.
The method uses controlled resistance to stimulate strength gains without unnecessary strain, making it particularly appealing to those who:
- value time efficiency
- prefer a more private, guided environment
- are focused on long-term health rather than short-term fitness trends
As awareness of the importance of strength training continues to grow, particularly for people aged 40+, fit20 is well positioned within a rapidly evolving market.
A model designed for committed owners
Attila believes one of the key strengths of fit20 is the type of franchise owner it attracts.
“This isn’t a passive investment. fit20 works best for people who want to be involved, who care about their members and take pride in what they’re building.”
That hands-on approach, combined with a structured model and network support, creates a strong foundation for sustainable growth.
Demonstrating what’s possible
As the first fit20 operator in the UK to open three studios, Attila sees his journey as an example of what can be achieved within the system.
“I want to show what’s possible when the model is applied properly, with consistency and long-term thinking.”
With continued expansion planned across the UK, fit20 is actively seeking new franchise partners who are looking to build a business that delivers both commercial return and meaningful impact.
Interested in bringing fit20 to your area?
If you’re exploring franchise opportunities and want to learn more about the fit20 model, support structure and available territories, the team would be happy to speak with you.
Enquire today to start the conversation.