The International Franchise Show recently published a piece asking whether social media is influencing Gen Z to invest in franchises. Short answer: yes. Obviously. But that’s like asking whether the internet has changed shopping. We’re past the question. What matters now is what franchisors are actually doing about it — and the honest answer, for most, is absolutely nothing. The IFS article talks about authenticity, storytelling, brand values, and “meeting people where they are.” It rea...
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