Aura Car Hire
Minimum Investment
£12000.00
Funding Support
Yes
Total Investment
£20000.00
No. Of Franchisees
13
Year Established
2023
Break Even In
N/A
Welcome to The Future of Car Rental: Aura Car Hire
Launch Your Own 24/7 Contactless Car & Van Hire Business

Franchise Fee: £15,000 + VAT
Join from just £8,000 + VAT Upfront
Balance Payable Over 20 Monthly Instalments
Typical 3 Vehicle Launch Investment: £12,000 - £15,000
A Modern Franchise Built For Today's Entrepenuer?
The car rental industry is evolving rapidly, with customers expecting a fast, digital and contactless experience.
Aura Car Hire has been built specifically to meet those expectations.
Combining innovative technology, our new Aura customer app, automated rental systems and a dedicated UK customer support centre, Aura enables franchisees to operate a professional car and van rental business with significantly lower overheads than a traditional rental company.
Whether you're looking to create an additional income alongside your current job or build a full-time business, Aura provides everything you need to launch and grow with confidence.
Start Part-Time and Grow at Your Own Pace
One of the biggest advantages of the Aura Car Hire franchise is its flexibility.
Unlike many businesses that demand your full attention from day one, Aura has been designed so that many franchisees can launch while remaining in full-time employment or continuing to run another business.
Our technology automates much of the rental process, while our dedicated UK customer support centre handles customer telephone enquiries on your behalf.
This means you don't need to employ office staff, rent expensive retail premises or spend your day answering calls.
Instead, you can focus on growing your fleet and developing your business while Aura supports your day-to-day operation.
Affordable Investment with Flexible Payments
The Aura Car Hire franchise fee is £15,000 + VAT, but you don't need to pay it all upfront.
You can secure your franchise with an initial payment of just £8,000 + VAT, with the remaining £7,000 + VAT spread over 20 affordable monthly instalments.
The typical investment required to launch an Aura Car Hire franchise with an initial fleet of three vehicles is between £12,000 and £15,000, depending on the vehicles selected and your preferred funding option.
This includes:
- Aura Car Hire franchise licence
- Initial three-vehicle fleet
- First month's Self Drive Hire insurance
- Business setup and onboarding
- Access to the Aura technology platform
- The new Aura customer app
- Booking platform integration
- Training and ongoing business support
- Dedicated UK customer support centre
Why Choose Aura Car Hire?
Aura has been designed to remove many of the traditional barriers associated with starting a vehicle rental business.
Your Franchise Includes:
- Launch while remaining in full-time employment or running your current business
- Dedicated customer support centre answering all your customer calls
- No office premises required • No reception staff or call handlers to employ
- Fully automated 24-hour contactless rental technology
- NEW Aura customer app
- Funding solutions for new and used vehicles
- Exclusive manufacturer discounts of up to 35%
- Guaranteed Self Drive Hire insurance
- Bookings generated through major comparison websites
- Operate from home with low overheads
- Comprehensive training and ongoing support
- Scalable business model designed for long-term growth
The New Aura Customer App
Technology is what makes Aura different.
Our newly developed Aura App manages almost every stage of the rental journey, providing customers with a seamless digital experience while dramatically reducing administration for franchisees.
Customers can:
- Search and reserve vehicles
- Upload driving licence and identification
- Complete digital verification
- Sign rental agreements electronically
- Make secure online payments
- Receive booking updates
- Unlock and access their vehicle directly through the app
- Extend bookings remotely
- Return vehicles using the same contactless process
No rental desk.
No paperwork.
No physical key handovers.
Just a modern rental experience available 24 hours a day
Guaranteed Self Drive Hire Insurance
Self Drive Hire insurance remains one of the biggest challenges for independent rental operators.
As an Aura franchisee, you benefit from access to specialist Self Drive Hire insurance from launch, removing one of the industry's biggest barriers to entry.
Insurance is available across a wide range of vehicle categories, including:
- Economy and family cars
- SUVs
- 7-9 seat passenger vehicles
- Vans and light commercial vehicles
- Executive vehicles
- Prestige vehicles
- Performance and supercars (subject to underwriting approval)
As your fleet grows, your insurance grows with you.

Flexible Fleet Options
Choose the approach that suits your circumstances.
Lease Brand-New Vehicles
Benefit from specialist rental vehicle leasing on 6 month contracts (subject to supplier terms)
Purchase Quality Used Vehicles
Source vehicles independently while still benefiting from Aura's finance options.
Use Vehicles You Already Own
Suitable existing vehicles may be added to your rental fleet, reducing your startup costs and enabling an even faster launch.
We Help Generate Your Customers
Building a fleet is only half the business.
You also need customers.
Aura advertises franchisee vehicles across multiple leading comparison websites and online travel platforms, helping generate bookings from customers already searching to hire a vehicle.
Combined with our dedicated customer support centre, this provides franchisees with an efficient system for converting enquiries into rentals without the need to employ office staff.
Benefits include:
- National online marketing
- Continuous vehicle exposure
- High-quality customer enquiries
- Reduced reliance on expensive local advertising
- Central booking support
- More time to grow your business

Additional Revenue Options
Aura franchisees can also earn commission from every luxury and performance vehicle booking arranged through our specialist network.
Offer customers access to more than 120 prestige vehicles, including Ferraris, Lamborghinis, McLarens, Bentleys and Rolls-Royces, without purchasing or insuring these vehicles yourself.
Generate additional income while carrying virtually no financial risk.
Built to Grow
Aura franchises are available across a wide range of territories, including:
- Towns and cities
- Central London
- Railway stations
- Airports
- Travel hubs
Whether your ambition is to build a profitable local operation or develop a substantial multi-vehicle fleet across multiple locations, Aura provides the systems, technology and support to help you achieve your goals.
Why More Entrepreneurs Are Choosing Aura
Aura Car Hire offers a smarter way to enter the fast-growing vehicle rental market.
With a low upfront investment, flexible payment options, the freedom to start part-time, our new Aura customer app, nationwide booking generation, guaranteed Self Drive Hire insurance and a dedicated customer support centre answering your calls, you can focus on building your business rather than managing the day-to-day administration.
Ready to Join The Car Hire Revolution?
If you're looking for a modern, technology-led franchise with low overheads, strong earning potential and the flexibility to grow at your own pace, we'd love to show you how Aura Car Hire can help you build a successful business.
Franchise Fee: £15,000 + VAT
Join from Just £8,000 + VAT
Upfront Balance Payable Over 20 Monthly Instalments
Typical 3 Vehicle Launch Investment: £12,000–£15,000
Request your Franchise Information Pack today and discover why Aura Car Hire is redefining the future of car and van rental.
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