Aura Car Hire

Welcome to The Future of Car Rental: Aura Car Hire

A Contactless, Scalable & Profitable Franchise Opportunity

Aura Car Hire is redefining the car rental industry with a modern, technology-led franchise model.

Designed for entrepreneurs and investors, Aura combines asset-backed ownership, providing solutions for funding, and booking generation to remove traditional barriers and accelerate growth.

Why Join the Aura Car Hire Franchise Network?

A Smarter Way to Build a Car Rental Business

By joining Aura Car Hire, franchisees benefit from a fully supported model designed to reduce cost and maximize profits.

Key benefits include:

• Funding for new and used vehicles
• Exclusive franchise discounts of up to 35% on brand-new vehicles
• Freedom to source vehicles or use vehicles you already own
• Pre-approved Self Drive Hire insurance
• Fully contactless 24/7 rental technology
• Bookings generated via multiple major online travel sites

Self Drive Hire Insurance

Cover – From Small cars to Supercars

Self Drive Hire (SDH) insurance is one of the most complex and restrictive barriers to entering the UK car rental market. Many operators struggle to secure suitable cover and usually require many years of experience in vehicle rental to even be considered.

Aura removes this obstacle entirely.

Franchisees gain access to a Self Drive Hire insurance cover, designed specifically for rental operators at a fixed monthly cost based on the vehicle insurance group.

Coverage Across All Vehicle Categories

Our SDH insurance can cover a broad spectrum of vehicles, including:

• Economy and compact cars
• Family vehicles and SUVs
• 7–9 seat passenger vehicles
• Vans and light commercial vehicles
• Executive and prestige models
• High-performance and supercars (subject to underwriting approval)

From everyday city cars to luxury and specialist vehicles, the structure is built to support a diversified and ambitious fleet strategy.

Designed for Operational Simplicity

Aura’s insurance framework provides:

• Pre-approved access for franchisees
• Cover available from launch
• Predictable, structured monthly costs
• Protection for leased, owned, or existing vehicles
• Scalable policies as fleet size increases

This eliminates the need to approach insurers independently or navigate complex underwriting processes alone. From small cars to supercars, the coverage is designed to support a modern, scalable rental business.

CONTACTLESS RENTALS – A STRUCTURAL COMPETITIVE ADVANTAGE 

Designed for Efficiency, Built for Scale Aura’s contactless infrastructure is not a feature — it is the foundation of the model. It transforms the economics of car rental.

Franchisee Benefits 

Operate 24/7 Without 24/7 Staffing

Generate revenue beyond traditional office hours.

Reduced Premises Requirements 

No need for high-rent retail locations.

Lower Staffing Overheads

Lean operational structure with automation handling core processes.

Improved Customer Experience

Fast, modern, seamless rental aligned with digital expectations. 

Scalable Multi-Location Expansion

Technology allows geographic growth without proportional cost increases.

Flexible Fleet Options - Your Choice

Three Ways to Build Your Fleet

1. Purchase Brand-New Vehicles

Use exclusive discounts and guaranteed funding to build a modern, high-value fleet.

2. Source Up To 3 Year Old Vehicles Independently 

Purchase vehicles from dealers, or preferred suppliers and still
benefit from Aura’s guaranteed finance.

3. Use Vehicles You Already Own

Existing vehicles may be used in the rental operation (subject to suitability), reducing startup costs and enabling immediate launch.

Luxury and Sports Cars

Aura Car Hire franchisees also unlock an exciting additional revenue stream by earning commission on every luxury or sports car booking they generate — at absolutely no extra cost and with access to over 120 Performance cars.

Simply book customers seeking a premium driving experience and earn a generous commission on each successful booking, while offering access to world-class vehicles such as Ferraris and Lamborghinis.

This programme allows franchisees to:

• Increase revenue without purchasing high-value vehicles
• Offer prestige vehicles with zero financial or insurance risk
• Enhance brand appeal and average booking value

Bookings Generated For You

Demand Built Into the Franchise Aura Car Hire actively generates bookings for franchisees by advertising vehicles across multiple major rental comparison platforms.

Benefits include:

• High visibility where customers are already searching
• Centralised national and regional marketing
• A steady flow of inbound bookings
• Reduced reliance on local advertising alone

Automated Pricing - Always Competitive

Aura’s intelligent pricing system:

• Monitors competitor rates daily
• Automatically adjusts prices
• Maximises bookings and utilisation
• Removes manual pricing effort

This ensures franchisees remain competitive at all times.

Franchise Options - Built for Different Locations

Franchise fees start from £15,000 depending on location. Instalments scheme available.

Aura offers flexible franchise models to suit:

• Local community operations
• Major railway stations
• Airports and travel hubs

Each model is designed for scalability, profitability, and long term growth.

Ready to Join The Car Hire Revolution?

Aura Car Hire combines:

• Guaranteed funding solutions
• Exclusive vehicle discounts
• Built-in booking generation
• Proven technology
• Multiple revenue streams

To deliver a future-ready car rental franchise designed for ambitious operators.