Opportunity Marketing Franchise
No. Of Franchisees
Break Even In
Opportunity Marketing – who are we?
Opportunity Marketing was established in 2008 by myself (Ian Kirk), an experienced marketing manager who, after 15 years of working for somebody else yearned to run my own business.
I wanted to create the leading marketing consulting franchise in the UK with the brightest marketing professionals who generated outstanding results for their clients. I wanted the buzz of helping them building their own business and I wanted to earn as they earned… low investment, low risk.
What does Opportunity Marketing do?
Put simply…we help SME businesses grow profitably through effective marketing. We do this by taking a “back to basics” approach to marketing… mainly with businesses who never had the basics in place. Most businesses don’t really understand what marketing is but know that it is a skill gap within the organisation. We start by extracting all of the information out of them that we need to create a clear strategy, upon which all future activity is based upon.
We have different ways of carrying this out from a basic consultation to the development of a full marketing strategy and implementation plan. Clients then have the option to retain our services at a variety of levels to assist in the implementation.
Who are our clients?
Opportunity Marketing’s offering is targeted specifically at the SME market, so experience of this sector is a real advantage. Most of our long term retained clients are young, ambitious for growth and around £1m-£5m turnover. We do also however service pre-starts, start-ups and £30m+ businesses.
Industry sector is not important as our whole offering is process driven, not industry driven. We do not have preconceived ideas of what will work on not work for a specific sector. Every client starts with a blank sheet of paper.
We become extensions of our client’s business and there are many customer testimonials that support our approach. On average a client can expect to generate a 450% return on their total marketing spend. The beauty of working for yourself is that you can choose who you want to work with.
What are the benefits of being an Opportunity Marketing franchisee?
COST/OVERHEADS – Because you have a ready-made brand from day 1, along with collateral (including website) and all client invoicing is created centrally. All you really need is a phone, a laptop with internet access and some smart client-facing clothes and you’re ready to go. The Opportunity Marketing model is also easy to operate from home if that suits you.
TRAINING & SUPPORT – It is in our interests to get you earning as quickly as possible, so we will give you all the training and support you need to get your income flowing.
FOCUS – All you have to think about is selling yourself and delivering the work. All other distractions such as marketing, financials, proposition, pricing, sourcing suppliers etc is taken care of.
COLLABORATION – when you set up on your own one of the biggest differences you will notice is that you no longer have anyone to “bounce ideas off”. The beauty with being part of a franchise is that you do have this resource, with people in exactly the same position as you.
EXPERIENCE – you are being guided by a franchisor who has already been through all the pain. You have their vast experience to tap into and learn from their mistakes.
SPEED – you can start hitting you earning potential much quicker, because of all the above. What could have taken 3 years on your own, can take 3 months with a franchise.
FLEXIBILITY – Your earning potential is governed by the effort you put in – but if you are only available 10am-3pm Mon-Fri you can structure your week to work around this.
How much does it cost?
Initial start up cost - £12,750* (+VAT)
Monthly cost - £250 (+vat) per month (monthly in advance) + a payable commission on total monthly work invoiced:
- 20% of all work from a central generated lead payable to OM
- 10% of all work from your own generated lead payable to OM
*Funding of up to £15,000 is available from The Startup Loans Company, a UK government lending initiative where new start franchisees can borrow unsecured and at a low rate of interest for the purchase and establishment of a business.
"Although I had a good career as a marketer, working long hours for other people, Opportunity Marketing enabled me to fulfil my lifelong dream of owning my own business. Opportunity Marketing Franchise provided me with support, training which gave me confidence to build a client base and get my work life balance back.”
Danielle Ward, Associate Consultant
"Working for myself was something I had always aspired to, yet had never taken that leap of faith. I came across the Opportunity Marketing franchise and met with Ian and instantly felt like this was the perfect fit for me. The proven business model, back-office infrastructure, along with the guidance and support you receive means you can hit the ground running and avoid the typical mistakes of a start up business. Using the OM route has saved me at least a year in terms of setup and enabled me to focus on generating an income instantly. I've been doing this for almost a year now and I can confidently say that its been one of the best decisions I have ever made.”
Vicky Holt, Associate Consultant
“Ian’s attention to detail and in-depth knowledge has really opened my eyes into what every business should be doing to maximise sales and growth opportunities. He’s really put us on the right road and will continue to work with him along this continuing process”
Mark Kemp Kemps Architectural Lighting
“We are delighted with the results Opportunity Marketing are achieving and, put simply, over the last 18 months, they have become our marketing department.”
Ben Rosenberg Stay Sourced
“The report Opportunity Marketing produced included many insights into my firm and produced clear ideas for immediate action. We got what we needed...simple steps to improve our business now and in the future.”
Michael Burke Bury & Walkers
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