Paradox Museum

Paradox Museum: Step Into the Extraordinary

Welcome to Paradox Museum where reality bends, curiosity ignites and imagination comes to life. This isn’t just another visitor attraction it’s a global phenomenon in experiential entertainment, designed to amaze, engage and inspire visitors of all ages.

Paradox represents a rare opportunity to join the booming Experiential Entertainment market, valued at £2.55 billion in 2021 and forecast to soar to £35.42 billion by 2030. With millennials and Gen Z driving the global shift from possessions to experiences, demand for immersive attractions has never been higher and Paradox is perfectly positioned to lead the way.

"We are very excited to be expanding the Paradox concept and brand into North America and France and to be sharing this innovative, fun and learning experience with millions of customers across the regions."
Pierre Charalambides - Paradox Museum USA

A Proven Global Success Story

Paradox Museums have already captivated millions of visitors across 12+ locations worldwide, from Miami to Shanghai.

• London: Over 200,000 tickets sold in just six months, generating £1.5 million in a single month.
• Stockholm: More than 280,000 visitors in the first year, with turnover exceeding £2 million.

Each museum is carefully designed for maximum flow and engagement. Visitors move through themed zones filled with interactive illusions and “WOW” moments designed for sharing creating powerful organic marketing through platforms like Instagram and TikTok. Every visitor becomes a brand ambassador, turning social virality into measurable business growth.

The Paradox Concept

Investing in a Paradox Museum offers the kind of numbers rarely seen in franchising. Operating margins average around 50%, with many museums achieving positive cash flow from day one.

The entry model is flexible, with three formats adapted to local market size:

• Tier 1 (Small): 300 sqm exhibition space, ideal for populations up to 1 million.
• Tier 2 (Medium): 500 sqm exhibition space, for cities up to 2 million.
• Tier 3 (Large): 700 sqm exhibition space, designed for major metropolitan areas.

Initial investments start from £238,000, with franchise fees ranging from £35,000 to £50,000. Ongoing royalties are 15% of ticket sales and 5% of merchandise sales. With strong attendance, rapid ROI and high margins, this is a model built for sustainable growth.

"As the franchisees of Paradox Museum Helsinki, we’re incredibly excited about the amazing start we’ve had since opening. The museum has quickly become a lively new addition to the heart of Helsinki, bringing fresh energy to the city center and drawing in visitors of all kinds."
Tony Wels & Peter Demchenkov - Helsinki Partners

The Paradox Museum Package

Investing in Paradox means more than joining a successful franchise, it means gaining the knowledge, tools, and dedicated support you need to succeed and grow a thriving business.

Pre-Opening & Planning

• Site evaluation and feasibility study
• Architectural design and space planning
• Procurement of exhibits, fit-out, and branding
• Contractor management and oversight
• Pre-launch marketing and presales strategy

Operations Setup

• Supply and installation of exhibits and props
• Full operations and marketing manuals
• Booking and ticketing systems
• Financial templates and budget support
• Assistance with recruitment and staffing

Training & Launch

• Comprehensive management and staff training
• On-site support during setup and opening
• Proven marketing campaigns for grand launch success

Ongoing Support

• Continuous operational guidance and performance audits
• National and local marketing campaigns
• Access to R&D for new exhibits and experiences
• Sales development and engagement strategies
• Regular KPI tracking and business optimisation

World Class Brand, Continuous Innovation

Paradox is built for sustained success through in house research and development, the museum’s exhibits are refreshed every 2–3 years, ensuring repeat visitors and long-term profitability.

Collaborations with global artists and digital creators keep each Paradox Museum ahead of trends, relevant, viral and always extraordinary.

"With 8 fantastic locations after the first year, not only are we the fastest growing brand in our sector, but in parallel we are defining the future of edutainment with our global R&D team, continuously evolving our unique concept deeply rooted in sciences."
Irem Sozugecer - Oslo & Hamburg Partner

Ideal Franchise Partners

We’re looking for ambitious entrepreneurs who share our passion for creativity, quality, and unforgettable experiences. 

You don’t need prior industry experience, just:

• Strong leadership and communication skills
• Financial stability and sound judgment
• A passion for innovation and community impact

A Unique Opportunity in Dublin or Edinburgh

As Paradox expands across Europe, we are actively seeking partners for Dublin and Edinburgh, along with key cities in Italy Rome, Naples, Florence, Turin and Milan. These destinations combine thriving local populations with international tourism appeal, making them ideal for an immersive attraction that drives both footfall and excitement.

Why Choose Paradox?

• High-profit margins, low ongoing costs
• No heavy inventory or capex
• Scalable, sustainable and globally proven
• Strong brand with social media virality built in
• Comprehensive support every step of the way

Visitors leave with unforgettable memories, franchise partners leave with a profitable, prestigious business and the satisfaction of creating a cultural landmark in their city.

Start Your Journey

Paradox Museum isn’t just an investment, it’s your chance to step into the extraordinary.

Bring an internationally celebrated concept to Dublin or Edinburgh and become part of a global revolution redefining entertainment.

Contact us today for more information.