Waffle Jack's

Welcome to the Waffle Jacks franchise opportunity

Freshly baked Waffles is a global market, serving millions of consumers across the world. The industry has seen steady growth across the world, and is expected to continue that trend with a worldwide combined annual growth rate of 5.5% over the next 5 years.

Essential Industry Insights

• The global waffle market is expected to grow at a compound annual growth rate of approximately 5.5% over the next 5 to 10 years.
• The global waffle franchise market is experiencing steady growth at a compound annual growth rate of 6.4%.
• As of 2024, the Global waffle market reached a value of approximately $3.12 Billion.
• ‘On-the-go’ convenience has increased by 22% in demand for quick meal solutions, with 71% of working professionals (aged 25-45) consuming pre-packaged items weekly.
• Investment in automated waffle machinery has risen by 31%, helping franchises improve consistency and quality.
• Demand for photogenic waffles, exactly what we have created at Waffle Jack’s American Waffles is a significant driver to generate a new and returning customer base.

Our Waffle Jack’s American Waffles contains all the traditional elements of a classic American styled waffle, crispy on the outside, light and fluffy on the inside.

With our modern twist we have managed to introduce a whole new generation of comfort food consumers to the classic American Waffle.

What is Waffle Jack’s

Waffle Jack’s American Waffles is a brand that sells freshly baked American waffles in a variety of flavours. Our brand has a distinctive American feel to it with our product, ambience, styling, packaging and more reflecting this.

With our centralized production facilities, the application of only the best ingredients available and a daily fresh delivery to our network of Franchisees, the quality of our product is guaranteed, ensuring a satisfied and returning customer.

Support to Waffle Jack’s Franchisee

Owning a Waffle Jack’s American Waffles Franchise is a very exciting thought. The idea of becoming your own boss, managing a place the way you like and building something that enables you to become a successful business owner can assist you to become a business leader.

Getting the Waffle Jack’s franchise up and running is a fantastic idea but the business portion of doing this cannot be overlooked. There are many factors that needs to be taken into consideration such as rent, equipment, taxes, maintenance, training, etc to name but a few.

The Brand

We serve delicious freshly baked American waffles and beverages, produced at a centralized baking facility, delivered daily to our franchise owners.

The Product

Our waffles are crispy on the outside and light and fluffy inside, topped with a variety of flavours. We also serve coffees, tea and soft drinks.

The Heritage

With our re-creation of the traditional American waffle into a modern comfort food product, we have managed to develop a new global consumer and a family favourite.

The Market

Our guests come from every walk of life and a wide range of social and economic groups. Our visitors include daily regulars, first timers and special events.

How we support our Franchise Owners

At Waffle Jack’s American Waffles we ensure support at all levels to our Franchisees ensuring growth. We’ve manage to build a Franchise our customers love and we are becoming a Global brand for the future.

1. A flexible franchise model that suits every franchisee
2. On-going training that keeps all franchisees up to date with the Waffle Jack’s way
3. In-person assistance to help our franchisees to open their doors and get started
4. Ongoing support from Waffle Jack’s HQ whenever it’s needed
5. A unique culture that emphasises the American waffle tradition and keeps our guests coming back.
6. Central Operations to create consistent quality and reduce overheads and other costs.
7. Marketing and social media campaigns to connect with local communities and a global audience, reduce overheads and other costs.

Waffle Jack’s Franchise Cost

As a potential Waffle Jack’s American Waffles Franchisee, we want to make your entry into our Franchise as cost effective as possible.

Therefore, we are keeping our startup costs as low as possible to enable you to have peace of mind that you will have sufficient capital to get your new Franchise up and running.

What is Included

• Right to use the Brand & System
• Initial Training
• Site Selection & Setup Support
• Operating Manuals & Systems
• Initial Marketing Support
• Territory Rights

What is Excluded

• Rent or Property Purchase
• Renovation/build-out
• Equipment and Inventory
• Ongoing Royalties
• Ongoing Advertising fees.

Franchise Fee

The Franchise Fee to become a Waffle Jack’s American Waffles Franchisee is £20,000.

Waffle Jack's Targets London - Could You Be Our Next Franchisee

From North and South London to East and West London, Waffle Jacks is keen to hear from prospective franchisees interested in bringing the brand to their local area. 

Greater London presents an exciting market for food and dessert businesses, with busy high streets, vibrant communities and a diverse customer base. For aspiring entrepreneurs looking to enter the food sector, it could be an opportunity to build a business around a recognisable concept and a passion for great food.

Steps to Waffle Jack’s Ownership

1. Complete an enquiry form
2. Connecting with a director of development.
3. Reviewing the franchise disclosure
4. Meet the franchise team for Discovery Day
5. Signing the franchise agreement
6. Finalizing your franchise location
7. Hiring your team and conducting training
8. Prepare to launch your franchise

For more information on how you can become a franchisee with Waffle Jack’s American Waffles click on the form below.