Wraps & Wings

Wraps & Wings | Powered by Eatphoria

One kitchen. Up to six brands. A proven model built for profitability from day one.

The platform behind the brand

When you franchise Wraps & Wings, you are not just buying into a restaurant. You are joining Eatphoria, a multi-brand QSR platform that turns a single kitchen into multiple revenue streams.

Eatphoria was built around one idea: why run one brand when you can run up to six from the same space, the same team, and the same ingredients? It is the infrastructure that sits behind Wraps & Wings and powers the entire operation, from tech and supply chain to marketing and brand development.

Six brands. One kitchen.

Every Eatphoria franchisee operates Wraps & Wings as their dine-in anchor alongside up to five delivery-only virtual brands. Each covers a different part of the day and a different customer appetite. All share the same ingredients, equipment, and kitchen space, keeping costs low and output high.

Wraps & Wings

The flagship dine-in brand. Halal fast-casual built around hand-rolled wraps, crispy wings, loaded burgers, and grilled chicken. Established in 2014 and one of the UK's fastest-growing casual dining brands.

Eggsquisite

An all-day breakfast and brunch brand. Texas toasties, stacked pancakes, and creative brunch dishes made with premium halal ingredients. Built to capture the morning and lunch trade.

Holy Bagel

Premium halal comfort food built around warm, generously filled bagels. Buttermilk chicken, full English stacks, and stringy cheese pulls, all made fresh every day.

Mad About Doner

A halal doner brand built for the evening and late-night delivery trade. Premium meat carved fresh, loaded into wraps, doner meals, and loaded fries.

Dim Dum

Korean fried chicken for the UK market. Ultra-crisp halal chicken in signature sauces, stuffed into bao or piled over kimchi fries.

Baskin-Robbins

A formal brand partner of Eatphoria. One of the world's most recognisable dessert names in your kitchen, driving add-on revenue with no separate franchise agreement or additional fee.

Because all six brands share a single cost base, each additional brand adds revenue without adding meaningful overhead. The model is designed to maximise revenue per square foot across every part of the day.

The opportunity in figures

• 50+ Locations across the UK
• 1,200+ Live delivery listings
• 1M+ Customers served annually
• 2014 Established in the UK
• £15 average spend dine-in, £24 average spend on delivery
• Established brand with over 10 years of trading history
• Backed by Tan Food investment since 2024

Investment and returns

Wraps & Wings is available as a dine-in restaurant or a takeaway and delivery unit. Both formats operate the full Eatphoria brand suite from a single kitchen. Funding support is available for eligible candidates.

Dine-In

• Franchise fee: £25,000 (single unit) or £60,000 (multi-unit x3)
• Total investment from £200,000 + VAT
• Minimum personal investment: £100,000
• Store size: 1,200 to 1,500 sq ft
• Average weekly turnover: £25,000

Takeaway and Delivery

• Franchise fee: £15,000
• Total investment from £100,000 + VAT
• Minimum personal investment: £100,000
• Store size: 600 to 800 sq ft
• Average weekly turnover: £15,000

Why Wraps & Wings?

Multiple revenue streams from one kitchen - One kitchen. All day trading. Up to six brands serving different customers from breakfast through to late-night, without adding cost or complexity.

An established brand with real traction - Trading since 2014, with 50+ profitable sites and over a million customers served every year.

No qualified chefs required - The menu is assembly-only. No culinary background needed, which keeps recruitment simple and labour costs manageable.

High-quality halal from day one - Every ingredient is fully traceable certified halal, sourced from national tier-1 suppliers across the whole UK mainland.

Technology that runs the business - The Eatphoria platform integrates with all major delivery aggregators, provides real-time analytics by brand and product, and lets the central team push promotions to your store instantly.

Full onboarding, launch, and ongoing support - A dedicated launch team is on-site from day one, with ongoing store visits, audits, a full SOPs library, and a national supply-chain manager behind you.

Proven marketing and national brand partnerships - Localised digital campaigns, influencer marketing, aggregator promotions, and quarterly national activity, backed by the Baskin-Robbins brand partnership.

Strong unit economics and rapid ROI - COGS of 25 to 28%, EBITDA of 15 to 18%, and ROI in 2 to 2.5 years, among the strongest returns in UK casual dining franchising.

Who we are looking for

Eatphoria welcomes single-unit operators, multi-unit franchisees, area developers, and master franchise operators. The ideal candidate brings:

• Experience in F&B or business ownership, preferred but not essential
• A hands-on approach and proven leadership skills
• Strong financial stability with a minimum £100,000 personal investment
• Commitment to brand standards and a growth mindset
• Ambition to operate multiple units or willingness to commit to a multi-unit agreement from the outset

Next Steps

Eatphoria has 50+ trading locations across the UK and is expanding into every major city by 2028. Priority territories including Birmingham, Manchester, and key London locations are still available, but they are going fast.

Get in touch with the team today to find out if your territory is open.

Once you make contact, the process is straightforward:

• An initial conversation to understand your goals, background, and preferred location
• A deeper look at the brand, financials, and support model
• Site identification and territory confirmation using local market data
• Meeting the team behind the operation
• Formally awarding your franchise agreement and planning your opening

The infrastructure is there. The brand is proven. Now it is your turn.