When you franchise Wraps & Wings, you are not just buying a restaurant. You are joining Eatphoria, a multi-brand QSR platform that turns a single kitchen into multiple revenue streams.
Discover one of the UK’s most scalable multi-brand franchise opportunities
Wraps & Wings is not a single restaurant franchise. It is a multi-brand food platform designed for the way modern customers actually order and consume food today across delivery, takeaway, and dine-in.
Since launching in 2014, the brand has grown to more than 50 locations, 1,200+ online listings and over 1 million customers served annually. Built on bold flavours, premium halal ingredients and a proven omnichannel model, it has become one of the UK’s most recognisable casual dining and delivery led concepts. Now, through Eatphoria, it is scaling into a new generation of franchise opportunity built for efficiency, volume and multi-unit growth.
6 brands. 1 investment. Multiple revenue streams.
Most franchise models rely on a single brand and a single trading identity. Wraps & Wings is fundamentally different.
Alongside the flagship brand, franchise partners operate a full ecosystem of virtual brands including Mad About Doner, Dim Dum, Holy Bagel, Eggquisite and Baskin Robbins. All of these operate from the same kitchen, with shared staff, systems and infrastructure.
The result is not just a franchise, but a multi-brand revenue engine designed to trade across every daypart from breakfast through to late night. When one brand slows, another is driving demand, helping create more consistent utilisation and smoother daily revenue performance.
Built for modern food economics
The Eatphoria model is designed around a simple principle: maximise output from a single operational footprint.
Instead of scaling by adding separate sites, the system increases revenue density within each kitchen. Multiple brands sit on shared operational foundations, allowing partners to grow sales without a proportional increase in overheads.
This structure supports stronger efficiency, better margin control and a clearer pathway to scaling multiple units over time.
Why partners are joining Wraps & Wings
What attracts investors and operators is not just the brand portfolio, but the infrastructure behind it.
Partners operate with real time visibility of performance through a central dashboard, giving access to live sales data, product performance and operational insights. Marketing activity can be deployed quickly across multiple brands, enabling fast response to local demand.
At the same time, menu development, supply chain strength and operational support are managed centrally, ensuring consistency while still allowing local flexibility. The system is designed to reduce friction in day to day operations while improving scalability across multiple sites.
3 routes to ownership
Wraps & Wings offers flexibility depending on experience and ambition.
The dine-in franchise model is a full restaurant format designed to capture both walk in and delivery demand, offering strong brand visibility and high revenue potential in prime locations.
The takeaway franchise model is a leaner, delivery optimised format with lower overheads and faster setup, designed for efficiency and rapid scaling.
For existing operators, the brand licensing model allows Eatphoria brands to be integrated directly into an existing kitchen operation including restaurants, cafes, pubs, QSR, existing online brands unlocking new revenue streams without requiring a full rebuild or rebrand.
Explore the right investment for you
Dine-in restaurant franchise
Franchise Fee:
£25,000 (Single Unit) or £60,000 (Multi-Unit Package – 3 Restaurants)
Total Investment:
• From £200,000 + VAT
Minimum Personal Investment:
£100,000
Recommended Size:
1,200–1,500 sq ft
Takeaway & Delivery franchise
Franchise Fee:
£15,000
Total Investment:
From £100,000 + VAT
Minimum Personal Investment:
£100,000
Recommended Size:
600-800 sq ft
Brand licensing
Minimum Licence Fee:
From £3,000
5 Brand Licence Package:
£4,000
Minimum Size:
500-600 sq ft
Wraps & Wings 2.0
The next evolution of the brand introduces a faster, more efficient QSR experience built around self service ordering, improved kitchen flow and a redesigned in store journey. The new concept introduces clearer customer zones, upgraded interiors and a more modern visual identity, designed to improve throughput and enhance customer experience.
This updated format begins rollout in August 2026 as part of a wider expansion strategy targeting new openings across the UK.
The opportunity
This is a franchise model built for operators who want scale, not just ownership. It is designed for those who understand that modern food businesses win through efficiency, multi-brand reach and strong delivery performance, not just footfall.
Wraps & Wings offers a platform to build a multi-unit business with multiple income streams from a single operational base, supported by systems designed for growth.
We are now expanding across major UK cities and inviting serious operators to explore partnership opportunities.
If you’re looking to move beyond a traditional single brand franchise and build something more scalable, this is the next step.
Explore the Wraps & Wings franchise opportunity and discover how a multi-brand model could reshape your approach to business ownership.
The group behind QSR brand Wraps & Wings are virtual concepts including Eggsquisite and Holy Bagel has formalised operations under a new parent company called Eatphoria ahead of planned expansion.
Mohammad Shaikh, who helped found the business back in 2014 and is now CEO of Eatphoria, tells MCA the group is targeting accelerated growth across the UK in coming years with an ambition to reach 100 sites in the next three to four years.
It follows a 163% increase in system sales over the past thre...
