Holding

Fitness operators across Europe are increasingly recognising the growing demand for boutique experiences. In response, Tribute Brands continues to see strong momentum as entrepreneurs and gym operators adopt both PILAT3S standalone and Boutique-in-Gym (B.I.G.) models into their portfolios – elevating their member offerings and developing new profit streams.Let’s Go Fitness (Switzerland) recently celebrated its first PILAT3S franchise for a standalone studio in Lausanne, marking a significant mil...

Following the momentum of the PILAT3S Boutique-in-Gym (B.I.G.s) model in London, Tribute Brands marks a new milestone with the signing of its first two standalone PILAT3S studios in London. With the property search already underway and prime locations identified, the first UK flagship PILAT3S studio is expected to launch during Q3, with the second site to follow shortly thereafter. “Having experienced the product in Barcelona and seen the overwhelming success of the boutique-in-gym market he...

Urban Gym Group launches PILAT3S at ClubSportive in Amsterdam, to create a boutique-in-gym experience. PILAT3S is the newly-launched Reformer Pilates concept from HIIT specialists, TRIB3, which features three 50-minutes classes: Tone, Align and Power and aims to take Reformer Pilates mainstream. June Sier, director at Urban Gym Group says: “We're proud to be PILAT3S’ launch partner and are confident that once our members experience the product, it will become an integral part of their exerci...