Build a profitable care business. Change lives in your local community.
TrustonTap is a modern home care franchise delivering better outcomes for families, carers and partners, with a lean model that's faster to launch and cheaper to run than traditional alternatives.
“I was frustrated by the hurdles placed in front of people
simply wanting good care for someone they loved. Costs
were high, choice was poor, and the carers themselves,
the people doing the work, were underpaid,
undervalued and leaving the sector.
There had to be a better way.”
William Cotton, Founder & CEO
Why TrustonTap franchising could be of interest to you?
The common problem today:
Families struggle to find reliable, high quality care for loved ones at home
Professional carers are underpaid, undervalued and leaving the sector
Traditional care agencies are expensive inefficient and unable to meet demand.
TrustonTap is a better way.
We connect families directly with high quality, self employed carers
We blend the reassurance of a professional home care service with flexibility, affordability
and innovation. This results is higher carer motivation and excellent customer satisfaction.
This creates a powerful, sustainable model for indivduals seeking to build successful businesses.
UK Homecare market is ready for disruption
The UK elderly care sector is undergoing a fundamental shift, driven by demographics,
demand and increasing pressure on NHS and local authorities.
The Potential
10% annual homecare growth driven by an ageing population
90% of over 75's prefer care at home over residential are
2 million people in the UK have unmet care needs
The Challenge
High operating costs
Staffing shortages & retention issues
Inflexible rota-driven care
Inconsistent quality of care
The Opportunity
Marketplace for care
Carer-centric model that attracts the best
Personal, flexible, affordable care
The TrustonTap Model
The model at work: real outcomes,
real results.
Unlike traditional agencies...
We don not employ carers
We do not run complex rotas
We do not carry heavy overheads
A lean, scalable marketplace model
Care delivered more efficiently
Higher quality and consistency
Lower costs for families, higher earnings for carers
TrustonTap is powered by...
Proven digital platform
Central support services
Local franchise partners
The result is a better outcome for everyone. Care delivered more
efficiently, with greater quality and consistency, at a lower cost
to families and with higher earnings for carers.
Training and Support offered by TrustonTap
We are with you every step of the way, from launch through to long-term growth. We provide
the infrastructure, expertise and support so you can focus on building your business.
Launch & Training
Comprehensive initial training programme
Hands on support before and during launch
Technology Platform
End to end system: carer engagement, onboarding, matching, bookings & payments
CRM and operational tools
Continuous system development
Marketing & Growth
Website presence and digital marketing
Local marketing guidance and tools
Lead generation support
Operations Support
Customer service support
Payments & administration
Ongoing operational guidance
Safeguarding policies & guidance
Why TrustonTap Works?
The TrustonTap model creates a win-win-win: delivering real benefits to
everyone in the chain.
Better for Carers
Earn up to 40% more than
traditional agencies
Flexibility over hours and
workload
Greater autonomy and job
satisfaction
Direct relationship with
clients
Better for Franchisees
Lean, low-overhead business model
Strong local carer supply
Recurring revenue streams
Established systems &
'business in a box'
No CQC regulation
Better for Families
More choice and control
Vetted carers. <10% of
applicants enlisted
Greater continuity of care
Pay ~25% less than
traditional agencies
Ability to select their carer
Invest In Your Future, Invest In TrustonTap
We have structured the franchise to be accessible, transparent and commercially attractive, designed to get you to profitability as quickly as possible.
Initial Franchise Fee:
£24,500 + VAT
Whats included:
Licence fee for a dedicated territory
Comprehensive franchise package and launch marketing pack
Initial onboarding, training & support
Access to our know-how & technology platform
Set Up Costs
£3 - £7.5k
Working Capital
C. £10k
Funding Partners
We work with established funding partners to guide you through raising the capital needed, including working capital during the early stages.
Who We are Looking For at TrustonTap
We are looking for motivated individuals who want to build a meaningful business.
When people invest in a franchise, they are investing in much more than a business model. They are investing in a brand, a reputation and a proven way of doing things.Over the last ten years, TrustonTap has built a trusted reputation amongst families seeking care at home and carers looking for rewarding, flexible work.Today, customers have left more than 1,100 independent reviews of TrustonTap carers, consistently rating them for Quality of care, Value for Money and Reliability.Families regularl...
When people invest in a franchise, they are investing in much more than a business model. They are investing in a brand, a reputation and a proven way of doing things.Over the last ten years, TrustonTap has built a trusted reputation amongst families seeking care at home and carers looking for rewarding, flexible work.Today, customers have left more than 1,100 independent reviews of TrustonTap carers, consistently rating them for Quality of care, Value for Money and Reliability.Families regularl...
After ten successful years helping families find trusted home care, TrustonTap has announced plans to expand across the South East through franchising. Founded in 2015 by husband-and-wife team William and Antonia Cotton, TrustonTap was created with a simple mission: to make it easier for families to find high-quality care for loved ones while ensuring carers are properly valued and rewarded for the important work they do.
The inspiration came from personal experience. When searching for care...
