Caremark franchise

Come and join Caremark - the REAL care company!

Why Choose Caremark?

Ranked 5th in the Elite Franchise Top 100, Caremark’s model allows you to access the entire market, serving both private customers and local authority contracts, with no cap on turnover and one of the lowest advice and support fees in the sector at just 4.5%.

The model is proven, the brand is trusted, and the support is designed around helping you succeed. Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.

What do we mean when we say we’re the REAL care company?

In short, Caremark are exactly what a care company should be! We put people first in everything, from the care delivered to private clients to the support provided to care teams and franchise owners. That’s why we are the winners of the BFA Franchisor of the Year 2025.

Our values of respect, honesty, integrity, teamwork and support guide every decision. Customers feel it. Care teams feel it. Our franchise network feels it.

Caremark’s training and support

At Caremark, you are never on your own. Behind every office is hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.

Franchise owners also benefit from:

• Eight-day intensive induction covering compliance, operations, finance, and marketing
• Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
• Corporate branding package for stationery, marketing literature, clothing and vehicle livery
• Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
• Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
• Professional memberships and first year’s regulatory body registration and UKHCA membership
• Seven-year licence with the automatic right to renew at no added cost
• Exclusive UK territory with the ability to expand
• Constructive quality audits and scheduled review visits
• Enquiry handling training for office staff
• Ready to use technology, compliance and care planning tools
• Peer mentoring and regular network events

Who is an ideal Caremark Franchise Owner?

You do not need prior care experience. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.

Our franchise owners come from many different backgrounds; what matters is your drive, values and commitment. If you want to build a business that changes lives, supports families, and creates jobs while also securing a rewarding future for your own family, Caremark could be the right fit.

It is these values that make us different…and successful. As one of the UK’s leading home care brands, Caremark has a 20-year track record of helping franchise owners grow successful local businesses while delivering essential care in their communities.

Today, more than 150 Caremark offices operate across the UK and Ireland. UK offices alone deliver over 135,000 hours of care each week.

Your Investment

Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.

The next chapter

With over half of UK territories already sold and international opportunities opening up, now is the time to join a brand with momentum. Many of our owners renew and expand into additional territories, a clear sign of confidence in both our model and our culture.

Take the next step and discover your future with Caremark today. We would love to hear from you.

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