Love Fitness franchise

With so many enquiries to franchise our business we have put together a management team to launch Love Fitness as a franchise and are offering incentives to help recruit our initial group

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Who are Love Fitness

Created by experienced fitness professionals, the Love Fitness journey began in 2018 and started out at Henley Rugby Club. From day one we understood the key aspects of what gym members were looking for, from personnel to equipment and membership packages.

We focus on providing excellent service from our customer advisor team, bring in experienced and self-motivated fitness professionals, use equipment that the individual needs and provide classes they want, all for a competitive membership package that makes becoming a member of any Love Fitness club a “no brainer”.

All members receive numerous 1 to 1 personal training sessions at the start of their membership to ensure we set them achievable and motivational goals. This also helps new members feel at ease within their new environment.

Love Fitness always ends up the preferred choice when comparing like for like service, quality and attention to customers’ needs against other gym brands.

Love Fitness franchise opportunity

Why franchise Love Fitness

Love Fitness has a commitment to offer their affordable fitness experience to as many people as possible, and franchising will enable us to achieve those goals.

Compared to other well-known gym brands, our business model is a more cost-effective option when it comes to getting into the business of gym ownership as well as being considerably cheaper to run month to month. The systems and processes that have been put into place make it an easy business to manage in house or from a distance, ideal for all types of franchisees.

Throughout recent years we have taken enquiries to franchise our business because our customers have said there is nothing like this within the industry.

We have now put together the management team to launch love fitness as a franchise and are offering incentives to help recruit our initial group.

How does the franchise work?

On the face of it, it's just another gym. However, offering competitive membership packages for such a high-end service is what makes us stand out from our competitors who have higher running costs and membership fees.

We offer a full equipped facility and a full timetable of classes as well as personal training sessions. These classes range from Yoga, Ab Attack, Spinning, Boot Camps and much more. Class timetables can be built to suit the needs of each club.

All members receive supportive 1 to 1 sessions in the beginning. Our personal trainer business model ensures that we attract the very best and can generate significant extra income for the gym as well as for the personal trainers, who can earn up to £50k pa.

A wide range of income streams

Apart from generating membership income, we gain additional income from:

  • Personal training
  • Merchandise
  • Food sales

Love Fitness training and support


  • Love Fitness will provide on the job training at our site in Henley On Thames dealing with all matters of the daily running of the club. This will include learning the member management system, cleaning rota, dealing with membership queries, experiencing the level of service we offer
  • You will also learn how to set up marketing strategies on social media and google and may spend a day with an advertising agency to set up social media pages, google business pages and create marketing funnels.


We will help manage the selection and setup of your premises. Our experience enables us to identify the location with the best profile for our business. 

In conjunction with you we will:

  • Identify suitable premises;
  • Assist in negotiating a lease
  • Plan the fit out and preparation of the premises
  • Fit out the premises
  • Organise and coordinate initial marketing
  • Undertake training of you and your staff
  • Ordering of stock if required

Extensive Branding and Marketing

As part of the franchise package you receive; 

  • Branded merchandise and specialist food lines
  • Social Media Management
  • Local SEO
  • Digital Marketing Campaign Management
  • Venue Launch Campaigns
  • Outbound Newsletters
  • End to End customer Booking support

Who are we looking for?

You do not need to share our passion for health and wellbeing but have the drive to offer the very best in customer service to your members and understand that working with and supporting customers will grow your business. Experience within the fitness industry may be an advantage, however, we are looking for franchisees who are organised, committed and are passionate about running their own business. Ultimately, we want people who have as much passion for what they do as we do.

If you are interested in franchising and are looking to start a rewarding and profitable business lead by your desire for providing an exemplary level of customer service, then do not delay getting in touch. We have immediate demand on a national basis. 

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Love Fitness and Henley Hawks Rugby Club are working together to provide the rugby team with the perfect training facility for the strength and conditioning sessions. The unique style of the class studio for Love Fitness members is also the perfect set up for the rugby team, with weight training equipment being amongst the more traditional style classes you typically see in a gym, the semi-professional rugby players are able to use the studio twice a week for strength and rehabilitation training...

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Love Fitness want to provide the best all round gym experience possible, and to help benefit their gym goers they have teamed up with The Menza Cafe/Bar to help deliver fresh, tasty and nutritious meals to help their customers with their pre and post workouts!Nutrition is a vital part of anyone’s training regime so Love Fitness members receive 10% discount off all food and drink at The Menza Café/Bar, offering delicious meals with fresh ingredients alongside a variety of hot and cold drinks incl...

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Love Fitness, a fitness franchise with its headquarters in Henley-on-Thames, is a fan favourite of Personal Trainers who work out of the gym. Callum Johnson, a personal trainer who uses Love Fitness as his base of operations had this to say: "A key reason to being a successful Personal trainer is having the right structure at a gym so it allows the trainer to be integrated with members, demonstrate their skills and provide client leads. Out of all the previous gyms I have worked w...

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Love Fitness receive some great feedback from a personal trainer who was able to grow their business thanks to the help and backing of the gym franchise. Josh Lewis has been using Love Fitness as his base of operations in order to kickstart his personal training business and had some very kind words to say about his hub."Love Fitness provided me not only with the support, but also the guidance to build a successful Personal Training Business. Their 3 free session model allowed me to meet a...

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