The Wheel Specialist franchise

Run your own specialist alloy wheel refurbishment centre

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Run your own specialist alloy wheel refurbishment centre

The Wheel Specialist franchise
  • Your own stunning showroom and workshop
  • Proven potential to earn up to £150k per year, per premises
  • Family-run business with a true family feel between franchisees
  • Exceptional support on every aspect of growing your business

The Wheel Specialist is a premises-based management business model, the market-leading alloy wheel repair, refurbishment and customisation franchise. Successful franchisees who work hard, follow the model and effectively manage their employees can earn up to £150K per annum while building a business to sell for a lump sum in the future.

This is a professional workshop service, not a van-based ‘touch up’. You’ll welcome customers from the general public to your stunning showroom, as well as receiving regular work from relationships with dealerships.

Why you should consider running your business as part of The Wheel Specialist family:

  • bfa Full Member
    Proud, market-leading brand - be the best!
  • Established in the UK in 1955, franchised since 2007
  • Family owned & operated, committed to supporting and guiding franchisees
  • Over 20% of franchisees are family/friends referred by existing franchisees
  • Booming demand from private and trade customers, with balanced cashflow
  • Exceptional business model proven to deliver up to £150k annual earnings
Colin Smith

Successful franchisees come from a variety of backgrounds, the majority having absolutely no prior experience with wheel refurbishment. 

They all share several key skills:

  • A strong work ethic and attention to detail
  • The confidence to manage your team of technicians
  • A real focus on customer service
  • The desire to work 'on' the business, not 'in' it!

Starting from day one with a small team of technicians, part-time admin and marketing, your role as business owner is to meet and greet private and trade customers, ensure your team operate effectively and maintain our market-leading standards.

As you grow your business you will increase your team to 6-8 people and elevate to a true director’s role. Once you have maximised your first territory we will discuss the different routes which are proven to further grow your empire.

A respected brand for your new business

Start your new business with a brand that has 5* reputation for exceptional service and has continued to be featured across the major automotive media and TV channels.

Our professional image and approach attracts a wide range of customers to your showroom, from male and female private customers, to dealerships and local traders.

The financials - could you do it?

Wheel refurbishment and customisation is a huge market and a business that thrives no matter the state of the economy. If car sales are declining, you get great demand from the public; and in boom times you enjoy strong custom from the motor trade. 

The network quoted over £30m of business in 2019 with an average job value of circa £230. This is a strong and well proven business model where you can either start in a new territory or buy an established business that is up for resale (register for notifications).

Successful established franchisees with 6-8 employees are earning £150K per year, enjoying a good work-life balance and building an asset to sell in the future. 

To start your business in a new territory:

  • Invest from £60k of your own money
  • Toal initial investment circa £160k*
  • Up to 85% bank funding available, subject to status

These figures are for illustrative purposes, it is possible to exceed any costs mentioned

*includes deposit on main equipment that is lease purchased over 3-5 years. Premises condition, rent deposit and working capital requirement can cause this figure to vary.

Next steps

Get in touch with George to find out more about The Wheel Specialist business opportunity and discuss your aspirations for becoming a centre owner.

After a turbulent year, we’ve noted before how proud we are to be in a situation where all franchise branches remain trading, with a steady uptake in key metrics which signify a very prosperous year ahead for The Wheel Specialist franchisees.Resilience seems to have been the theme across the board for 2020: it’s something our network have shown in abundance in managing the many challenges that the pandemic has brought.To celebrate this resilience, we have decided to make it easier to join our fa...

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The Wheel Specialist reported an unexpected surge in wheel refurbishment enquiries at its first-ever virtual conference.It's now been a year since many businesses began to suffer the effects of lockdowns and tier systems, but this has led to increased demand for some companies.Providing vehicle wheel repair and refurbishment services, The Wheel Specialist franchises have remained open for most of the last year.What will have impressed franchisees the most is not just the fact that they've manage...

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It’s been a trying time for all of us, and of course at TWS that’s been true too. But we’ve been incredibly lucky when compared to many businesses and industries that have been forced to close for much of the last 11 months, so we count our blessings here. And more than that, it’s also been a time of learning, adapting and then adapting all over again. Those processes have helped us emerge stronger, as a better business, and as a closer network of business owners. We’re really proud of that las...

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Cometh the hour, cometh the man - and Danny Cleasby proved to be exactly the right man in exactly the right place when the pandemic came along to challenge the Durham branch of The Wheel Specialist.He and his team of six turned what could have been a disastrous year for the business into an undeniable success, then capped it by being chosen as the chain’s Overall Best Performing Franchise of 2020.While previously viable businesses in other sectors had the life crushed out of them by the pandemic...

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