The Fat Pizza

Bigger, Better, Fresher 

 Pizza Franchising for the 21st Century

Winner of Multiple Awards

Customers at The Fat Pizza believe that we have the best delivered pizza around. Whilst consumers may order weekly from other takeaways, we define regular customers as those that order multiple times in a week.

The Fat Pizza aim is to gain customers for life, not just for when they receive an offer. Our pizza is easily the best in the marketplace and at present around 10% of new customers actively phone us back to compliment us on our food.

The Fat Pizza App

Our App is designed to keep people loyal to order The Fat Pizza and is our most profitable source of orders.

Your Investment Opportunity

With our focus on technology, operational excellence and our top-quality food, The Fat Pizza operation was designed using metric analysis to ensure we could deliver the best customer experience, while making it as efficient as possible. We make it easy for you to join us at The Fat Pizza Franchise and have two models available to choose from:

Option #1 - For those who want to open a New Takeaway location

We will select a location that we are sure will be successful based on data, not guesswork. We aid in all aspects of the planning, lease negotiations, set up using our flow analysis techniques all to design the kitchen in the most efficient manner. From traditional store to a dark kitchen, we have plenty of options for the perfect business based on what YOU are able to do.

• Become your own boss
• Kitchen Design from scratch for optimum efficiency
• New stores can reach break even within 4 weeks

Option #2 - For those who have an Existing Takeaway

• We make it easy to convert and utilise as much of your existing equipment as we can
• We take your orders
• We will make your sales higher
• We will teach you to be better
• We will use our Digital Marketing techniques to make you the best in your area
• We focus on both Sales and Profits
• Utilise our innovative technology
• Open within 4 weeks
• Cheap to convert
• Focus on sales and profitability

The Investment

In order to proceed with the franchise application and enter the training programme to ensure that the manager and the franchisee are in tune with all aspects of the business, there is a franchise fee of £10,000 to be paid before joining the training course. This is to ensure that serious parties only apply and are trained in the Fat Pizza way.

The total start-up costs vary according to the size and nature of the existing unit but we believe that we have the lowest start-up costs around. The estimated cost of setting up a new location has a total Project Cost of around £70,000. The cost for converting your existing takeaway will be considerably less.

Why Choose The Fat Pizza Franchise?

The Fat Pizza has been set up by a team that has franchised in the past with the major players in the pizza industry. We focus on great quality with a simplistic pricing structure, whilst still being adaptable to changes in the market.

Our pizzas are made straight from flour using our unique secret dough recipe. Great care has been taken to ensure that all products and ingredients are of the best quality and freshness.

We have the BEST pizza around!

The reason that we are successful is because we have the best tasting pizzas at extremely low prices. Our customers come back for more and tell their friends to do so as well.

We are the first Pizza chain to utilise an ALL digital approach to marketing. Some stores have not printed a leaflet for 18 months! We are at the forefront of using new technological trends within the industry and have automated driver dispatching, electronic operations and inventory management – all to make our stores more profitable per unit.

Next Steps

The Fat Pizza is looking for committed hardworking franchisees to open or buy an existing franchise. No experience is required as all training is given at one of our pilot stores.

Our customers order food at the times that most people would like to be at home or with your friends. You need to remember that, unless you have managed to train good managers, there are unsociable hours when running a takeaway business.

At The Fat Pizza it is important to realise that good English speaking isn’t a priority instore as all calls are taken at the call centre. This means our “satellite stores” benefit from lower labour and improved service efficiency.

If you are determined to succeed, thrive under pressure and are ready to learn about pizza, contact us so that we can move forward with your application.