Gravity Franchise

Gravity is the UK’s leading active entertainment brand and is built on great products and outstanding customer experiences for all ages. That’s why the Gravity model is based on shared values of energy, engagement and excitement. It’s a model that we...

Minimum Investment

£300000.00

Funding Support

Yes

Total Investment

£300000.00

No. Of Franchisees

6

Year Established

2014

Break Even In

1 Year


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Gravity Franchise 

A brand demanded within a growing market

CONCEPT

Outstanding customer experiences

Gravity is the UK's leading active entertainment brand and is built on great products and outstanding customer experiences for all ages. That's why the Gravity model is based on shared values of energy, engagement and excitement. It's a model that we are delighted to share with the franchisee's.

Due to the success, ongoing growth and business performance of the Gravity model, franchisees can benefit from additional funding and start-up investment. In some instances, this had led to sites benefitting from up to £2.5m in start-up support. Where Gravity can leverage this funding, the full amount will be passed on to the franchisee.

Products

Extensive and growing product portfolio

Gravity franchisees benefit from a broad and exciting leisure product portfolio. You will receive detailed advice on the correct product mix for your opportunity against our recognised criteria. This is a largely dependant on the space and budget available. We are always evolving our product portfolio like the Trampoline Park, E-Karting, Aerial Adventure, Gravity Rocks, Urban Climbing, Next Gen Laser Tag, Gravity VR, Gravity Ice, Wipe Out, Obstacle Course, Adventure Golf, Observation Wheel, Water Park, Gravity Air, Augmented Climbing, Iwalll, Soft Play, FEC, Indoor Passenger Train, Winter Wonderland, Urban Beach, Indoor High Ropes, Esports Go Karting. 

VENUES

Suitable and optimized venues

Gravity is a successful family leisure destination brand that can be found situated in leading, high footfall retail schemes including shopping centres and retail parks. The venues can be from 1,500 to 5,000m2 and depending on the size and local requirements contain activities including trampolining, clip and climb, soft plan, go-karting, café, restaurant and much more. 

Gravity also maintains a significant network of leading retail destination owners and managers meaning that they have access to the best opportunities and will often have locations pre-negotiated and ready to progress making the opening of a location much smoother. 


Gravity Franchise Park

Candidate Profile

Desired skills and background:

  • Commercial and FOH customer service experience
  • Sales and people management
  • Great attitude – fun to be with – team is great to work with
  • Experience in leisure, hospitality and F&B desirable

Expansion Plan - Location

Gravity Active Entertainment aims to expand its franchise model globally with a goal of 100 venues

  • Mainly in the major European areas of Germany, Spain, UK, France, Benelux, Italy etc.
  • Both MENA & APAC regions are high potential zones with around 50 locations to develop

Type of location, nearby area sought and venue size required

  • Shopping Centre, retail park and department store
  • Various retailers in the nearby area, lifestyle area and residential area
  • Gross retail space around 2,000sqm – 6,000sqm for a Gravity venue

Benefits highlighted by the Franchisor

  • Growing market and Gravity brand is in demand
  • Significant contributions and investment into your business
  • Premium site locations sourced and negotiated on your behalf
  • Access to an extensive and growing product portfolio of over 30 experiences
  • Full ongoing support from dedicated specialists
  • Strong EBITDA expected

Franchise Model

  • Franchise Agreement
  • 10+10 years
  • Exclusivity territory grants to the franchise partner
  • Minimum yearly turnover required

Franchisor Support

Ongoing Support 

Gravity Park Franchise
  • Purchasing Co-ops
  • Toll-Free line
  • Online Support
  • Security Procedures
  • Field Operations
  • Site Selection
  • Proprietary Software
  • Franchisee Intranet Platform

Marketing Support

  • Grand Opening
  • Ad Templates
  • Website Development
  • Social Media / SEO
  • Email Marketing
  • Loyalty Program / App

Training

  • Initial Training
  • Ongoing Training
  • Training On-demand
                                       

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Coming Soon

Stevenage Franchisee Dan Yarwood for Gravity Active Franchise  Gravity is the UK's premium active entertainment brand. We provide multi-product activities and experiences in some of the most sought-after retail locations in the UK, Europe and the Middle East. Our diverse offering of (over 30 products) provides children, families and individuals with an unrivalled leisure experience.                              ...

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