The group behind QSR brand Wraps & Wings are virtual concepts including Eggsquisite and Holy Bagel has formalised operations under a new parent company called Eatphoria ahead of planned expansion. Mohammad Shaikh, who helped found the business back in 2014 and is now CEO of Eatphoria, tells MCA the group is targeting accelerated growth across the UK in coming years with an ambition to reach 100 sites in the next three to four years. It follows a 163% increase in system sales over the past thre...
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